Who Else Wants Hair Products That Just Work?

Hair products false advertising

Insincere advertising has been around as long as, well, advertising. In the 1920’s Listerine (the mouthwash) was declaring itself a cure all for conditions like the common cold, dandruff and hilariously, a good way to prevent cuts and bruises. Yes ma’am, a bit of Listerine on your skin will prevent you from cutting yourself when you chop vegetables!

It’s easy to laugh at the gullible folk who were taken in by this back then but companies haven’t really learned their lesson and honestly, neither have we. In 2009 Olay released an ad with the 60 year old former model Twiggy looking wrinkle free and positively radiant. It turns out that the images had been touched up (you don’t say). And wasn’t it just recently that mascara and hair product companies were forced to reveal (in microscopic print of course) that the models in their ads were wearing inserts or extensions?

Hair product manufacturers are particularly bold in their claims. Tresemme had it’s advertising banned not too long ago by the Advertising Standards Authority (ASA) for promoting it’s products with the claim ‘Giving you hair that’s ten times stronger after only one wash’. I don’t know about you but if I use a product that says it will make my hair 10 times stronger, I fully expect my hair to have the strength of steel wire! Surely I can’t be the only one?

With Tresemme, it turns out that their claim referred to making hair more resilient to combing and brushing rather than increasing the strength of the hair strands themselves. Well big whoop, all conditioning products do that.

Many beauty industry brands are still making downright crazy claims in their advertising and don’t even get me started on products that are aimed at African American women. This advertising will usually continue until someone calls them up on it with a class action suit. Even then, any settlements that the courts order them to pay still amount to much less than the profits they make from the product!

Usually it goes something like this:


‣ Product is launched amid much advertising hype and outrageous claims.

‣ Suppliers can barely keep up with demand as the product flies off the shelves.

‣ Class action suit is filed as consumers realize that the product simply doesn’t work as described and authorities step in to ban current advertising.

‣ The product remains on sale with new approved and toned down advertising.

‣ Company settles out of court for $65 million and consumer groups hail this as a victory for the public but this development is largely kept out of the news.

‣ Consumers still remember the original advertising and most have not heard or have forgotten that the product does not work as advertised so they continue buying it.

‣ Company makes $500 million profit in a few years. That $65 million settlement doesn’t seem quite so huge now does it?

Funnily enough, it was straight after seeing this Tresemme advert on TV that I first went online to find out if it would work for relaxed hair. During my Google search I found a popular black hair forum and discovered to my great astonishment that I didn’t have to navigate my way through life with weak neck length relaxed hair.

Originally posted 2013-02-17 19:00:42.

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About Alma Ruddock


I’m Alma Ruddock, the founder and editor-in-chief of Blackhairinformation.com. I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started BlackHairInformation.com as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.

About Alma Ruddock


I’m Alma Ruddock, the founder and editor-in-chief of Blackhairinformation.com. I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started BlackHairInformation.com as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.

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Calandrial A. AfriyieMarsha Edwards McCootyAmber DavisMelanie BowenNaKisha Harvey Recent comment authors
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Lauraine Braithwaite

Haven’t even read the article – laughing already at the disclaimer!!!

NaKisha Harvey

Yup ^^^^^ companies will say and do anything to make you buy their products.

Melanie Bowen

I dnt believe the hype anymore. When i first became natural i was a product junkie that had to hv all-natural everything. Now, all i use is aussie moist conditioner, aussie hair insurance leave-in, EVOO & ECO gel.

Amber Davis

Read the article and totally agree

Marsha Edwards McCooty

I do

Calandrial A. Afriyie

Me too.