Shea Moisture Wants To Get Rid OF The Ethnic Aisle With Ad Campaign #Breakthewalls

Shea Moisture #breakthewalls

I must admit the segregation of black hair care in general at our local grocery and beauty stores has always made the hairs on the back of my neck stand straight up.

Although I personally never thought seriously about it to make some noise and bring about change, we never evolve and grow by staying silent or by watering down the truth.

Shea Moisture’s recent and new call to action campaign ad #BreaktheWalls is not only needed but profoundly genius! I applaud all of us for the many changes and growth there has been regarding black hair care and it’s appropriate fit into main society. However, I am inspired and eternally thankful by those who chose not to settle there, here is why:

We are one

I love the beauty in which I was raised. All races all ages, all shapes, and all sizes were in my direct view. We all have hair don’t we? It all needs to be washed and maintained, right? So what is the problem and why has it taken so long to bring black hair care out of the corner of aisle out of the witness protection program?

I think it’s beautiful to see the many changes that have already taken place with black hair care and this unique and simple movement set to unify us.


I love the idea that although it’s just hair care some may say the movement is much bigger than that. This ad makes me feel like I don’t have to be limited by the small ethnic section we have learned to be placed in. As a matter of fact, I think some of the women and men of other ethnicities could benefit from exposure to other types of products.

A little exotic oil and some shea butter can’t hurt anyone, right?

At the end of the day we are all human and desire to take care of what God has blessed us with just like the next person. Not to mention I think that men and women of other races can benefit from ‘ethnic’ products as well.

Demand for natural hair care products and information

Let’s be honest, as black hair care continues to soar in numbers as a billion-dollar industry quite naturally that would equal a boat load of opportunity and rich demand. Now that many of us are wearing our hair natural that industry alone is in extremely high demand.

Now that we have added additional layers to black hair care there is really no stopping us now, and our companies deserve a chance at exposing their products to everyone including people of color. As many try to navigate through the many hair products, be mindful of all the hard work and sweat it took to get those products on the shelf and in it’s rightful aisle.

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About Ashley Adams


My name is Ashley Adams and I am 32 years young born and raised from Houston, Texas and I am a stay at home wife who was blessed to marry my best friend last year! I am a newbie blogger and was inspired to mix my love for creative writing and natural hair by blogging my natural hair journey, experiences, challenges, and just my personal thoughts about the unfamiliar natural hair world that I found myself in. This journey has not only opened my eyes to so many new things but has made me tackle head on many of my fears and wonders concerning natural hair in general. My goal is to empower, educate and allow my creative juices to spill over onto my blank pages and help as many naturals as possible reach their highest potential. Thank you so very much for allowing me to share my natural hair journey and take you along with me!

About Ashley Adams


My name is Ashley Adams and I am 32 years young born and raised from Houston, Texas and I am a stay at home wife who was blessed to marry my best friend last year! I am a newbie blogger and was inspired to mix my love for creative writing and natural hair by blogging my natural hair journey, experiences, challenges, and just my personal thoughts about the unfamiliar natural hair world that I found myself in. This journey has not only opened my eyes to so many new things but has made me tackle head on many of my fears and wonders concerning natural hair in general. My goal is to empower, educate and allow my creative juices to spill over onto my blank pages and help as many naturals as possible reach their highest potential. Thank you so very much for allowing me to share my natural hair journey and take you along with me!

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Comments

  1. See WhyIn Tea

    Opps. I kinda like it. Ok would it be better to separate by hair texture which really equates to the same thing. The separation has kept me from purchasing products not really geard for my texture of hair.

  2. Tiffany Elston

    I like the ethnic isle. Not only does it make me feel like my hair is special from the manufacturer prospective, but the natural hair products are all in one place, making them easy to find.

  3. Kristy Kelsey

    I thought I was the only one.. I like the separation too. Now that have gotten rid of tresseme naturals and Pantene naturals I have no need to got to the other side. Whatever happened to those products anyways. They had the best slip ! I have been looking everywhere

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