I must admit the segregation of black hair care in general at our local grocery and beauty stores has always made the hairs on the back of my neck stand straight up.
Although I personally never thought seriously about it to make some noise and bring about change, we never evolve and grow by staying silent or by watering down the truth.
Shea Moisture*’s recent and new call to action campaign ad #BreaktheWalls is not only needed but profoundly genius! I applaud all of us for the many changes and growth there has been regarding black hair care and it’s appropriate fit into main society. However, I am inspired and eternally thankful by those who chose not to settle there, here is why:
We are one
I love the beauty in which I was raised. All races all ages, all shapes, and all sizes were in my direct view. We all have hair don’t we? It all needs to be washed and maintained, right? So what is the problem and why has it taken so long to bring black hair care out of the corner of aisle out of the witness protection program?
I think it’s beautiful to see the many changes that have already taken place with black hair care and this unique and simple movement set to unify us.
I love the idea that although it’s just hair care some may say the movement is much bigger than that. This ad makes me feel like I don’t have to be limited by the small ethnic section we have learned to be placed in. As a matter of fact, I think some of the women and men of other ethnicities could benefit from exposure to other types of products.
A little exotic oil and some shea butter* can’t hurt anyone, right?
At the end of the day we are all human and desire to take care of what God has blessed us with just like the next person. Not to mention I think that men and women of other races can benefit from ‘ethnic’ products as well.
Demand for natural hair care products and information
Let’s be honest, as black hair care continues to soar in numbers as a billion-dollar industry quite naturally that would equal a boat load of opportunity and rich demand. Now that many of us are wearing our hair natural that industry alone is in extremely high demand.
Now that we have added additional layers to black hair care there is really no stopping us now, and our companies deserve a chance at exposing their products to everyone including people of color. As many try to navigate through the many hair products, be mindful of all the hard work and sweat it took to get those products on the shelf and in it’s rightful aisle.