Shea Moisture Wants To Get Rid OF The Ethnic Aisle With Ad Campaign #Breakthewalls

Shea MoistureBeauty aisle

The entire reason behind Shea Moisture’s #BreaktheWalls ad is that we belong in the big beauty aisle too! I applaud them and others who have made it part of their mission to help bring awareness to the gaps in our society.

As beauty continues to evolve and progress I find it comforting to know that you and I are a part of that.

Of course re-positioning our hair care products doesn’t define us individually it does, however, bring us into a sense of unity and it’s a wonderful start to the many changes I am sure are yet to come.

As companies strive to make sure our products aren’t left off the main sections in the beauty aisle let’s not also forget that we each possess a unique beauty that no aisle or person can take away from us. If we think, be, act beautifully then we will start to feel beautiful every day and not settle for small boxes we do not belong in.

I hope you feel inspired to let your natural beauty resonate every day! I find it absolutely amazing what Shea Moisture is doing and hope that other companies feel just as inspired to do the same. I think it’s funny how some things seem to not be that big of an issue until someone else moves and stands up for change.

Sometimes we are conditioned to accept what we have been labeled instead of helping educate others and ourselves by redefining beauty.


As a consumer and a black woman who shops in the “Ethnic” aisle herself nothing makes me prouder than to see this ad come to life.

The commercial is set to air on television tomorrow but for now, Shea Moisture has given us all a sneak peak of the behind the scenes production featuring a few beauty and hair gurus we know and love. Check it out below:

How do you feel about the “Ethnic” aisle possibly being a thing of the past? Have you ever felt ashamed of shopping in that aisle?

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About Ashley Adams


My name is Ashley Adams and I am 32 years young born and raised from Houston, Texas and I am a stay at home wife who was blessed to marry my best friend last year! I am a newbie blogger and was inspired to mix my love for creative writing and natural hair by blogging my natural hair journey, experiences, challenges, and just my personal thoughts about the unfamiliar natural hair world that I found myself in. This journey has not only opened my eyes to so many new things but has made me tackle head on many of my fears and wonders concerning natural hair in general. My goal is to empower, educate and allow my creative juices to spill over onto my blank pages and help as many naturals as possible reach their highest potential. Thank you so very much for allowing me to share my natural hair journey and take you along with me!

About Ashley Adams


My name is Ashley Adams and I am 32 years young born and raised from Houston, Texas and I am a stay at home wife who was blessed to marry my best friend last year! I am a newbie blogger and was inspired to mix my love for creative writing and natural hair by blogging my natural hair journey, experiences, challenges, and just my personal thoughts about the unfamiliar natural hair world that I found myself in. This journey has not only opened my eyes to so many new things but has made me tackle head on many of my fears and wonders concerning natural hair in general. My goal is to empower, educate and allow my creative juices to spill over onto my blank pages and help as many naturals as possible reach their highest potential. Thank you so very much for allowing me to share my natural hair journey and take you along with me!

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Comments

  1. See WhyIn Tea

    Opps. I kinda like it. Ok would it be better to separate by hair texture which really equates to the same thing. The separation has kept me from purchasing products not really geard for my texture of hair.

  2. Tiffany Elston

    I like the ethnic isle. Not only does it make me feel like my hair is special from the manufacturer prospective, but the natural hair products are all in one place, making them easy to find.

  3. Kristy Kelsey

    I thought I was the only one.. I like the separation too. Now that have gotten rid of tresseme naturals and Pantene naturals I have no need to got to the other side. Whatever happened to those products anyways. They had the best slip ! I have been looking everywhere

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