Victoria Secret And ASOS Get Dragged For The Way They Styled This Black Model’s Relaxed Hair

Black Twitter is the mvp online. From poignant hashtags like #BlackLivesMatter to hilarious ones that have us rolling like #blacksalonproblems. But you don’t want black twitter to be mad at you. Really you don’t. Just ask Shea moisture, Kendell Jenner, Vicki Johe, Remy Ma, Pepsi… the list goes on.

Recently black twitter came for Victoria Secret for how they styled the model Zuri Tibby’s relaxed hair. The tweet that started it all was by user @CrowedByChina, the tweet has since been deleted but not before receiving over 5000 retweets:

Black lives matter! Say her name! We gotta help sis out!!! VICTORIA GOT SIS F****D UP!

— SoulFUL Sunflower. (@CrownedByChina) June 6, 2017

The tweet was probably deleted for using the term “black lives matter” in jest when commonly it’s used for matters of police brutality which is no laughing matter. Yet as always with black twitter, people ran with the theme calling out other brands. ASOS was next:

Here are some of the sentiments echoed in the post:

Still, to be fair some of the hairstyles of the model on Victoria Secret’s site are actually pretty cute.

What do you think, are they wrong for calling out Victoria Secret for the hairstyles?

About Alma Ruddock

I’m Alma Ruddock, the founder and editor-in-chief of I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.

About Alma Ruddock

I’m Alma Ruddock, the founder and editor-in-chief of I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.


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Nehemiah Roldan

S**t she let them do it. The word is no.

Basha Blvckz

Black people need to do their own s**t n stop crying

Twana Chazulle

Damn…. nowadays everything pushes someone’s button…. are there just morons out there waiting to complain?shut the bleep up and enjoy your life…. if she’s ok with it I don’t give a s**t… she’s not sharing her check with me!!!!!

Sabrina Pittman

She a fool for sitting there letting them do it.

Sophronia Sang

The model should be dragged for actually appearing like that too. She knows better.

Jai Trineice

Probably just starting out and didn’t want to risk losing this gig so she just kept her mouth shut.

Bee Paris

Models do what they are asked

Candice Dickerson

I agree she seems quite unbothered and it’s her hair looking a mess, it’s not mine so I’m definitely not bothered ????

Slim Brooks

Her ass could’ve brought some Flat irons, shampoo conditioner from Target or Walmart. Her ass knew she was gone be on camera Monday at 7am ????

Sabrina Jeramiah Dixon

She has to smile in the pic, it’s her job. You don’t know how she really feels

Shaquanna Clark

Looks like she just woke TF up

Sophronia Sang

No way in hell I’m going to allow a company to put me out there with a 1-year old looking perm in my head while experiencing severe breakage. That’s what it looks like. New to the industry or not, don’t ever sit silent while been made a mockery of.

Doris Babay Hines

Right! U can’t pay me enough as a black woman to embarrass myself or the black community doing something like that, i dont care if im a new model or a big name. Smh

Deanna Deanna Jones

Yea she should’ve spoke up for herself. Damn shame

ThickkMadame Scantlebury

She is beautiful

Arlene Delice


Arlene Delice

You’re a model and should never be off guard even on vacation, your body is your ???? hello

Lia Blain

She can’t argue with the photographer about his/her vision. They are paying for her to look how they want her too.

Christina Danielle Pettybih

Lol y’all saying what y’all would never do

5000-10000 for these shoots a piece or possibly not paying rent or utilities????

Yea ok

Sophronia Sang

I mean if you would do anything for your you boo.

Sophronia Sang

She is not the first black model to work for VS and VS models’ hair don’t look like that in their catalogues. This was a total fail for her and the stylist.

Jessica Kelley

Thank you! Cause I was like ain’t no way I would have don’t it until they fixed my hair

Sarah Bella

Models don’t have the luxury of changing their hair on set. There are hair and makeup artists that are paid a lot of money to create your look, and they get offended if you try to alter their “vision”. Models get in trouble if they try to sneak in the bathroom and change anything. So it’s not her fault. She’s just being professional and doing what she is paid to do – posing and modeling. The hair stylist was clearly not capable of working with all hair types, which is sadly common in the industry.

Mia Sydney

Same thing i said! She’s black so she knows black women wld be pissed she’s out here looking a hot ass mess!

Tiffany Grant

The average black women i know including myself would have gotten them together for the mere thought of attempting to portray this image.this looks like someone just getting out of bed…and most even wake up with hair more in tact…smh…im equally offended with her allowing this.

Kristi Pinkston

Big deal. Beautiful smile.

Lisa James

They did this on purpose…and she allowed it! #idiot

Yolonda Johnson

Model knew better her damn self! Don’t let them do you any kind of way for a paycheck idiot!!!

Floretry Flore

So if the model wants to look like that it’s on her…gimme a break…so you mean to tell me that these seel out models can’t speak up and combine their own hair or speak up……the money is that deep…deeper than your self respect and worth and dignity????? I would rather not take the pic or find another agency…create my own agency…it’s 2017….where is the black girl magic????

Ashera J. Powell

I haven’t supported VS for years now…since I read that they have a prison system workforce.

Melissa Stephanie Vaught

Prison system workforce….? I need to look that up. ty

Holly Jaycie

Okay, but I’m sure those prison workers appreciate that they’re able to a do job. What else would they do? Twiddle their thumbs? They’re not forced to participate. They have to sign up and be approved.

Holly Jaycie

I mean… I’m honestly just stating facts. I’m not trying to come off rude.

Ashera J. Powell

Let me shed a little light on why using a prison system workforce is not good:
1)These prison workers get about 75 cents per hour…maybe more but not that much more. VS is still able to sell that bra for $30, $40 more or less. WE THE CONSUMER pay the cost while VS LOWERS THEIR COST to make the product. That’s a win for VS.
2)Since VS is paying for cheap labor, that means that WE AMERICANS WHO NEED A JOB WITH BENEFITS TO TAKE CARE OF OUR HOME AND FAMILIES CANNOT get that job. Another win for VS.
3)If VS pays the prison workers a minimum wage with benefits maybe it wouldn’t be so bad. Perhaps, the prisoner’s kids or families could benefit from their earnings and benefits. BUT THAT IS NOT THE CASE! Another win for VS!
3)VS is not the only major player that USES a prison workforce. BE AN INFORMED CONSUMER!
Last point, the model is beautiful! Maybe if they had put her in a bed or sofa relaxing it would justify her hair. My hair looks similar when I’m chilling around the house or working out. VS knew what they were doing and so do I!

Holly Jaycie

Oh, I absolutely agree about the fact that she is beautiful. And yes I agree how we all look around the house. There’s no argument there. Never was.
But allow ME to shed some light.
1) I’m 99% sure that at least one arrival of clothing you’re wearing is from China. So let’s not pretend like hard labor effects whether you’ll wear it or not.
2) A workforce does NOT mean forced work. If they don’t want to they don’t HAVE to. They can easily get involved with other inmate drama/gang activity. Or perhaps, look out of their tiny windows instead.
3) Prisoners look forward to outlets such as these. It keeps them occupied and out of trouble. I had a family member tell me they couldn’t wait for the 8 days until they made work release.
4) That $$ can go towards their family. (Stamps, commecary, trades, eventually, a phone call).

Not one being is hurt in the making.
Can you say that for anything you’re wearing made from China???? We have no idea what they make, how long they HAVE to work, what the work conditions are period.

Dionne Williams

She let them do it didn’t she..there is no way..i would have fixed it myself before I let them even snap…

Kyli Rae

I look at it like this the girl get paid aint no way in hell she cant go find a salon thats gone hook her up with a bad a sew in or wig she knew what she was doing

Chelsey Turientine

Well she allowed them to photograph her like that so it’s her fault too lol

Jeannette Williams

I saw it and I thought why in the hell would they do that and why wouldn’t she speak up for herself

Kim Braxton

I’m pretty sure she was happy to have booked a job, HOWEVER, she should have NEVER ALLOWED them to send her out like that. Nobody is talking about her print pictures or her killer smile, EVERYONE is talking about how they styled her RELAXED hair!!! They could have flat ironed her hair. If she was wearing her natural hair and they had trouble, I could see that, but her hair is relaxed so they could have slicked her down, add some pieces or given her a BOMB a$$ ponytail. Even if they were going for the messy, tussled look, that look could have been achieved in a more uniformed fashion. They dropped the ball & so did she for not saying anything. #BlackHairMatters

LaTara Virgin

Tandela Jackson gotta say I don’t like this

Ariel Cummings

Why are we blaming her for doing her job? You know damn well most of you don’t even talk to your customers the way you talk to people in these comments so how do you think she was going to talk to her employer that way. It makes me sad to see that you’d rather Bash one of your own then be angry at the corporation that did it to her.

Kim Yvette Johnson

From what I see the fashion industry is cutthroat. They would fire you in a minute. Her ass ain’t A list, demanding they fix her hair or else. Please, they would black list her in a minute.

Shawnetta Jones

Exactly. Up and coming models don’t get to come into a shoot and tell anyone how to do anything. Have these people never seen top model. If Tyra want your head shaved shut up and break out the clippers. This model is not a super model so her control is abysmal. She does what she’s told to get that check. Jacked hair and all.

Michele Williams

Standing up and being a woman is wat it’s called. Get outta here. You wouldn’t portray me or my hair that way.

Ariel Cummings

Until you walk in her shoes I suggest you keep your mouth shut on other people struggles I’m willing to bet you had jobs where you let something slide period it’s a job is not who she is and no one asked her to be the poster child of Black America

Ariel Cummings

Why are you not mad at Victoria’s Secret? Because if it wasn’t her it would be a different model and if it wasn’t that model it would be another model it starts and ends with the corporation not with people losing their job.

Jamila Kelly

It kinda is on her. This is a job that maybe she really needed. She could have walked away. Yeah she might have ended her career, but beats black people jumping on you for…well.. something that doesn’t involve anyone else anyway :/. So over seeing people get upset over hair like its not our hair and outs not our career so let’s just leave her alone. sheesh. Hair is irrelevant in so many ways i really don’t think it has anything to do with modeling.

Deonna Brown

It her voice to sell her soul for a dollar plenty of other modeling gigs

Ariel Cummings

Of course Deonna Brown because you totally Know This Woman’s life story you know if she has a family to support, or if she has a rent that needs to be paid. because you know everyone in every situation put what they want before what their employer wants.,every single day that’s how everyone keeps their job. But you go ahead and keep shopping at Victoria’s Secret the real problem and just try to make it this girl’s fault.

Kim Yvette Johnson

Sell your soul? It’s just hair. Black women, relax. Hair does not define you.

Jai Bacote

1. Jai Trineice already stated, the model was probably just starting out and didn’t want to losing the gig.

2. If she complained or was unprofessional, she probably wouldn’t get any more work. Just how we have to play nice to keep our job, so does she.

3. Are we just gonna complain or provide some options for black/WOC?

We have to start providing options instead of just complaining or “dragging” on social media. If you know a company needing models, hook it up then. Let’s start building…little by little and not put alllll out business out there b/c culture vultures are circling waiting to steal and kill.

Michelle McKay

Please don’t sell out for any company, you should of came in with your hair laid and slayed, this right here is humiliating

Natasha Thomas

I would have fixed my own hair if I were her, no way they gonna make me look messy.

Huvie Joe

I dont see wats wrong with it; they went for that messy look shes cute as hell

Brittany Tackett

I saw this girl on their website a couple days ago & I thought that little side braid was adorable ! natural is beautiful !❤️

Melissa Ty'Asia Mast

It’s actually relaxed, not natural. Just informing, not trying to be mean ????????

Brittany Tackett

She pulls it off well then ???????? cuz I would’ve figured it was natural lol

Vanice Mattews

so you mean to tell me, her mouth was not working

Terry Matthews

She’s still beautiful no matter how they tried to make her look. In my opinion she looked better than the white models that were all made up

D'Andrea Dial


Tamika Birmingham

I don’t see how there was much she could do about it. Once “styled” she probably had to jump out there and smize for the camera. They did her like buzzfeed did those other black women. It got our attention now we can drag this company for purposefully sabotaging this black model.

Tamara Luster

Why did she think it was okay to do her hair like this. She doesn’t have a voice?

Conni Owens

Now the model knew damn well she should not have accepted that hair style.

Cassandra Bartee

A messy look is one thing, THIS looks intentionally not combed or brushed at all. Again, an overall message that black is & will never be beautiful.

Leah Love

Awwwwwwwwwwwwww damnnn.

Shawnetta Jones

Her smile is screaming this hair is jacked. She looks fake happy, honestly. That’s a forced smile if I’ve ever seen one. Deep down she steaming lol.

Nancy Olivier

Ohh wow, I guess they should have slapped a wig on and call it a day for people to be happy. Homegirl is getting paid to look like that without the hair pooling and manipulating. I love it… make that money girl !!

Kasey Harrell

Thats her natural hair. No one does their hair before going swimming. Over the past years VS has been trying for a more laid back natural look.

Holly Jaycie

Whats natural about it?

Kasey Harrell

It doesn’t have any type of extensions in it.

Carrensha Hayes

That’s not what natural means

Kasey Harrell

I know that. If you noticed in the original comment I stated “more natural.”

Kasey Harrell

It’s obvious and understandable what my point is. Don’t be hateful ✌

Holly Jaycie

Show me what VS has been doing that’s “more natural”. Kasey Harrell her hair is relaxed. Relaxed is not natural. Her hair is jainky and they should have NEVER allowed her to even be photographed like that. They should have fixed her hair just like every other girl they’ve ever photographed.

Carrensha Hayes

I wasn’t. Just letting you know that’s not what natural means. Natural means completely free of chemicals and in its natural state which hers is not.

Elayna Lauck

VS models have been given the opportunity to say how they want their hair to look like now. They’ve been given free well to style their own hair, or have it styled by somebody. Some women have chosen to just pull their hair back and let it do whatever it wants while they model. If this is how this female wanted her hair to look, then she has a right to wear it like that and model. It floors me to think that some females commenting would be judging this woman for being comfortable and feeling beautiful just the way she is. Why does she have to have her hair fixed? If she’s happy, how can you all not be happy for her?

Johnella Marius

It was pretty clear she meant in a “natural” unstyled manner, as opposed to natural chemically unaltered hair ????

Kasey Harrell

That’s your opinion. Her hair is in a “more” natural state without extensions even though it’s relaxed. A ton of VS models have been wearing their hair to the “actual” definition of natural. Maybe the model is transitioning her hair texture. The model chose to take the photos. It’s done with and getting bent out of shape about it gets you no where.

Carrensha Hayes

It’s not really an opinion it’s a fact. Natural means chemically unaltered. When someone asks what’s natural and you say no extensions, that doesn’t mean it’s natural. Not arguing. Just letting you know that’s not the same thing.

Sandra Rivera

She looks like she was swimming all day and put her relaxed hair in a bun or a braid . It might not be natural but it’s realistic.

Liz Tisdale

I thought the same thing until I saw the other models you can tell it was curled and styled. The could’ve at least put it in a ponytail it braid it it down seeing that’s how most of us wear our hair when we are going swimming etc

Danyelle Lynn

It looked relaxed, damaged and unkept.

Nichole Davis

Looks a damn mess

Lewis Crystal

Blame her shot she knew her hair was looking a mess she could have chosen not to model ….

M Patrice Baker

She could have done her OWN hair on the sneak real quick better than that garbage!!

Lamecca Parks

Latisha Parks.. The main thing is .. She got paid

Cecilia Myers

It Do look a mess! Smh….

Tyara Nielsen

I see people saying it’s her natural hair and yes that is true it’s not always necessary to have 26 inches dripping but her hair should have been presentable not looking like she just rolled straight out of bed.

Andrea Jones

This. A comb and brush was all that was needed :/

Catrina Marks

Every other model has similar bed head. I see nothing wrong with her hair, she’s beautiful.

Ronika Cowherd

Torre Tatem they coulda have put her hair in a nice pony tail tho ‍♀️‍♀️

Shay Azodoh

Obviously it’s her choice, she is old enough to speak up for herself. She deserves to look like a picaninny for allowing the stylists to sabotage her .

Shaunda T. Whitlock Randall

lol maybe they had a deadline to meet, maybe the stylist had a er or something Geraynah Whitlock

Shaunda T. Whitlock Randall

They know that them hairstyles is jacked up ????

Shaunda T. Whitlock Randall

How she know it’s natural ? she’s one that got that “one”friend smh / that’s not natural

Geraynah Whitlock

LOL exactly. That hair is not okay. And furthermore the article says relaxed hair. They just satisfied with us looking any ol’ way. Not I said the cat.

Shaunda T. Whitlock Randall

I did my hair better than that in the 6th grade- no relaxer .. ooh boy

Kelly White

They could have just put a wig on if they had no idea what to do with her hair.

Kendra King

She wrong too for letting them do that to her!

Michele Williams

IKR?!? What is that about?

Shanen Redon

It’s supposed to be a messy look. Stop complaining about everything

Rose Boglin

Why tf did the model let this happen. If they can’t style your hair, leave.

JaiLa Hughes

She is pretty

Fluffycurly Fluffycurly



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