Before the advent of cinema, celebrities were those who had the good fortune of being born in an upper class or wealthy family.
Some great poets, painters, inventors, and scientist also managed to gain notoriety and become what we would today call a ‘celebrity’.
Now as time went on and with the advent of cinema and later television, celebrities were famous actors and actresses or musicians.
Many a starry-eyed young girl would leave school at 16 and make her way to Hollywood in the hopes of being ‘discovered’ and changing her life forever.
In the 21st century however and with the huge changes in the way we live, communicate and get entertained, celebrities have morphed into people who are just well known for a variety of reasons.
There are women who become celebrities for virtue of the fact that they have affairs with famous men, then there are those who are famous just for taking their clothes off for men’s magazines and then there are the celebrities of the YouTube variety.
Starry-eyed girls no longer have to go all the way to Hollywood to get discovered, all they need to do is post some videos on YouTube and cross their fingers. It worked for Justin Beiber, didn’t it?
Hair gurus have been around for almost as long as YouTube has been around. They are the women who are good enough to take time out of their busy lives to teach us how to deal with all aspects of hair care. We see them in their bathrooms washing their hair, in their bedrooms or living rooms styling and sometimes even out and about living with their new hairstyles.
In recent years, the popularity of YouTube as a whole has allowed some of these women to run their channels as businesses as well as hobbies. They are paid both by YouTube through the partner program as well as through any sponsorship deals that the channel owner is able to land on account of their popularity.
Many of the more popular YouTubers that you may have come across are actually able to make videos full time for a living.
I was watching a YouTube video the other day of the popular Taren ranting about the ‘The Ugly Truth About YouTube & Business‘. It’s a pretty long rant so if you have 30 minutes or so, watch it below.
If you cannot commit to watching it right now, the essence of the rant is that Taren clues us in on how a youtube guru makes money doing what she does. She finds it insulting that some companies contact her asking her to review their products assuming that she will take the time to use the product, sit in front of the camera to create the video and edit it without any compensation except for the benefit of having a free product.