But even more important is the value of our own voices as women all over the world take pictures, make videos and write about how much we have learned about caring for our natural hair on Facebook and other forms of social media.
The demand for natural hair products and information is great, and our big boys are starting to see the light and have created lines of products to try and capture the market as best they can.
Players like L’Oreal and Pantene have products that they consider curly girl specific making sure to capture their share of the market and it feels great to know that they are listening.
Now that we have their attention, the standards that we have set for ourselves and our hair should not be lowered, it is important that we continue to demand that they do not just create fly by night products to ‘make some money real quick’, but that they actually take the time to partner with women who have natural hair and really listen to what we expect from the products we choose to buy.
This might not go over well, but if you are in the natural hair industry in the role of blogger, vlogger or writer, do not sell out to these companies for a few gift bags, pictures or a crazy party if you don’t actually believe that their products are of the standard that your viewer or reader will appreciate.
Take a stand on what you consider to be a quality product with the best ingredients because your brand is what is most important so if you vlog about what your hair likes, don’t promote things that you would never actually use on wash day!
On the other side of things, though relaxer sales are noticeably down many women obviously still use relaxers and as such there is a demand for a better products in the relaxed hair industry for women who choose to chemically straighten.
There is also no denying the dangers of using a relaxer with potential scalp burns, scabs, uterine fibriods and of course hair breakage. This is especially true when you have no idea what you are doing when applying relaxer by yourself at home.