Jonhson & Johnson Now Caters To African Babies – Will You Be Buying?

Johnson and Johnson
I remember when Johnson & Johnson’s products were carrying the swing.  Their marketing was so good that our parents would almost surely have at least one of their products on the dresser. That baby oil life! The thing is, as good as the marketing was, it wasn’t geared towards just black folks. In fact, there was always a rose cheeked white baby on it.

Regardless if this we patronized them anyway because there just weren’t many options on the market geared specifically at our black kinks and coils. Up to three years ago when I was seeking products for my daughter, their No Tears formula wasn’t “for us” in the true sense.

But yes, we trusted them because they have been around for a while and their tagline “Trusted by mom’s all around the world” had us believing in their products. Of course that’s before we found out their products were chucked full of toxins and they had to make a public statement promising to clean up their products.

Since then they have been trying to regain our trust and now with the growing awareness of Afro haircare and the growing demand for products that are specifically for us, the Johnson’s Baby Soft & Shiny Line was born.

I first became aware of it when I saw it in my news feed on Facebook after Trudy of 4CHairChics posted a video in her HairTalk. You know how these companies usually get when they’re just diversifying to get a piece of the black market; how they usually opt for a lighter toned or mixed colored person to be the face?

Well in this video there was no mistaking that mom and baby were black. I’m talking a rich dark chocolate  tone and not the type with mixed hair either  but the type with a mass of undefined curls.

The line was launched in South Africa recently after sending the products to bloggers like Tendayi of Africanhairblog in April of last year.


Since it is relatively new on the market there is hardly any information about it but after combing the web I was able to come up with a few morsels.

Prev Page1 of 2

About Marsha Buchanan


As a Jamaican girl raised in a devout church family headed by my mother, I have always had my natural hair, no chemical processing. After years of mistreating it , often ignorant of that fact, I began my healthy hair journey in January 2013 in fact, I have seen to it that my entire household falls in line where this is concerned. When I am not poring over some hair blog or forum I spend my time teaching English to rowdy high school students (ok maybe I have some little sweethearts in the mix), mothering the most adorable two year old on this globe, or rushing to meet the deadline for a writing project on Elance. In my spare time I enjoy a stroll along the beach with my doting husband.

About Marsha Buchanan


As a Jamaican girl raised in a devout church family headed by my mother, I have always had my natural hair, no chemical processing. After years of mistreating it , often ignorant of that fact, I began my healthy hair journey in January 2013 in fact, I have seen to it that my entire household falls in line where this is concerned. When I am not poring over some hair blog or forum I spend my time teaching English to rowdy high school students (ok maybe I have some little sweethearts in the mix), mothering the most adorable two year old on this globe, or rushing to meet the deadline for a writing project on Elance. In my spare time I enjoy a stroll along the beach with my doting husband.

ENJOYED THIS POST? JOIN OUR NEWSLETTER!

Sign Up Now




Comments

    1. Lolita Evans

      No they didn’t I felt it was too much water and perfume in it that shit break a new born baby out so fast..it gave my baby a week of baby acne I had to give her water baths.

    1. Antoinette Cole

      What’s good about it? The scary truth that they might add some extra chemicals/diseases knowing their product is aimed for the “African babies”?? What makes them want to think about us now? Instead of looking at it as people being negative just think of us as smart, aware, informative as it seems others are just gullible…

    2. Tonya Johnson
      Tonya Johnson

      That’s what I don’t understand all of a sudden are we suppose to think ” Oh wow yay we’re included” no its about money honey

  1. Tamyla Thomas

    This is a good the regular one is white babies it dried my babies hair out so bad I started using a little of my shampoo on my babies hair because it was taking all the moisture out of their hair

  2. Maya Woodall

    Ohhh ok….let’s double the amount of cancer causing bull crap in the African bottles than the normal bottles

    1. Tanika Konyani

      So true. The original ones have loads in them but as you rightly say the one made for us will be full of it.

  3. Tiffanie Malecha

    It worked fine for my children. I always use a moisturizer after i shampoo them anyways. It left their skin super soft.

  4. Jewelz Jew-Jew Saunders Cda

    As a gift why not? Johnson and Johnson has other black model campaigns too, for skin with mom and baby so I don’t see why this is shocking. I was almost certain the shea butter oatmeal and cocoa butter line was for our demographics.

    1. Keisha Renee R

      No, a lot of brands started making things for people of color. Pantene Pro-V, Aussie, plenty more. It was just time. Give them a break.

  5. Krystal Rogers

    I’ll try…my children are biracial, so they don’t require as much moisture or oil in their hair as mine, but I definitely can’t use their dad’s products either… way too drying! So we’re always open to trying new things until we find a balance!

    1. Katie Allbrooks

      Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.

    2. Katie Allbrooks
      Katie Allbrooks

      Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.

  6. Kandace Kent

    Just because u stick a brown baby on it and brand it in “ethnic colors” doesn’t mean it’s for us! Lawd quit being so gullible …

    1. Davida Braxton

      You are so right. I mentioned before knowing how these white folks her in America think and work, almost like a white devils potion to harm our nit just our black youth, but starting from infancy as well to destroy everything ftom the womb. Think about it very hard…they want you to use their poisonous stuff and knowing that in a few years you are Sitting in the doctors office with him or her telling you that your kid has cancer and a limited time to live. Its calked American genocide the legal white folks way. I, just saying…

  7. Morgan Reed-Hughey

    Obviously they did this bc they probably had people asking for them to cater to our babies… now people are complaining because we’re being catered to? Can’t win for losing.

    And if thwy would have put “for black babies” instead of African American on the bottle yall would have something to say too smh

    1. Hawa Camara

      Some people probably did. But as the leader int heir industry, they should have responded with ‘our products are for all babies, regardless of where they come from’… We are all human beings. Babies are not hair…

    2. Morgan Reed-Hughey

      Lol they couldnt honestly say that bc everyone’s hair is different… Even within a single race you will find various textures. But even if they had of said for “coarser textures” or something along those lines people would still have something to say.

    3. Carmen Martinez

      No,sweetheart. The government is trying to kill us off! They killing all the black men by police shooting them,they forcing black women into getting abortions, now they TARGETING black babies! Damn shame! But that’s America for you! Through out history and even up to today,I’ve never heard off AMERICA catering to blacks……….I’m happy you think in a positive way,but reality is they trying terminate us!

  8. Sonja Gonzalez

    Used Johnson &Johnson products on my children cause they were allergic to baby magic . I never knew it could have been drying their hair instead of moisturizing it

  9. Natasha McDowall

    I think it’s really cute…you rarely see a a non bi racial black child on American tv …there will be marketing like this because Africa is the only continent that the population will double by 2050.. more babies means more money for them… they are just going where the money is…smart buisness move

  10. Kiela Griffin

    Nope!!!! to much junk chemical ( their products been linked to ovarian cancer) in their products. ….good ol castile baby soap by dr.bonners

  11. Michelle Smith-valentine

    Im sorry but where on the bottle does it say for african babies? Just because you see a black baby on there doesnt mean it is for african babies!!

  12. Maya Woodall

    Yall better buy Shea moisture at least it’s black owned, better for you, plus you end up saving more money because it goes on sale frequently

  13. Darlene Waller

    nope. stopped using them back in the 90’s with my second baby. They had every opportunity to cater to the “African” American babies for over 40 years… now they see it makes money and they wanna jump on the bandwagon? #byeJohnsons ha!

  14. Vedejah Scroggins

    i don’t see anything wrong with it but i think ill still like the purple one lol i bathe with that when i get good and ready i love it and the oil too is amazing

Your email address will not be published. Required fields are marked *