Jonhson & Johnson Now Caters To African Babies – Will You Be Buying?

Johnson and Johnson
I remember when Johnson & Johnson’s products were carrying the swing.  Their marketing was so good that our parents would almost surely have at least one of their products on the dresser. That baby oil life! The thing is, as good as the marketing was, it wasn’t geared towards just black folks. In fact, there was always a rose cheeked white baby on it.

Regardless if this we patronized them anyway because there just weren’t many options on the market geared specifically at our black kinks and coils. Up to three years ago when I was seeking products for my daughter, their No Tears formula wasn’t “for us” in the true sense.

But yes, we trusted them because they have been around for a while and their tagline “Trusted by mom’s all around the world” had us believing in their products. Of course that’s before we found out their products were chucked full of toxins and they had to make a public statement promising to clean up their products.

Since then they have been trying to regain our trust and now with the growing awareness of Afro haircare and the growing demand for products that are specifically for us, the Johnson’s Baby Soft & Shiny Line was born.

I first became aware of it when I saw it in my news feed on Facebook after Trudy of 4CHairChics posted a video in her HairTalk. You know how these companies usually get when they’re just diversifying to get a piece of the black market; how they usually opt for a lighter toned or mixed colored person to be the face?

Well in this video there was no mistaking that mom and baby were black. I’m talking a rich dark chocolate  tone and not the type with mixed hair either  but the type with a mass of undefined curls.

The line was launched in South Africa recently after sending the products to bloggers like Tendayi of Africanhairblog in April of last year.


Since it is relatively new on the market there is hardly any information about it but after combing the web I was able to come up with a few morsels.

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About Marsha Buchanan


As a Jamaican girl raised in a devout church family headed by my mother, I have always had my natural hair, no chemical processing. After years of mistreating it , often ignorant of that fact, I began my healthy hair journey in January 2013 in fact, I have seen to it that my entire household falls in line where this is concerned. When I am not poring over some hair blog or forum I spend my time teaching English to rowdy high school students (ok maybe I have some little sweethearts in the mix), mothering the most adorable two year old on this globe, or rushing to meet the deadline for a writing project on Elance. In my spare time I enjoy a stroll along the beach with my doting husband.

About Marsha Buchanan


As a Jamaican girl raised in a devout church family headed by my mother, I have always had my natural hair, no chemical processing. After years of mistreating it , often ignorant of that fact, I began my healthy hair journey in January 2013 in fact, I have seen to it that my entire household falls in line where this is concerned. When I am not poring over some hair blog or forum I spend my time teaching English to rowdy high school students (ok maybe I have some little sweethearts in the mix), mothering the most adorable two year old on this globe, or rushing to meet the deadline for a writing project on Elance. In my spare time I enjoy a stroll along the beach with my doting husband.

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Diane C. Dejean

Now?

Asha Jamia

The original products didn’t work?

Tiffanie Malecha

I know. I used Johnson and Johnson for my kids and it was just fine.

Tamyla Thomas

Johnson Johnson regular one dried my babies hair out

Asha Jamia

It works good for me and my nieces and nephews.

Erika Hetherington

Exactly. Lol

Lolita Evans

No they didn’t I felt it was too much water and perfume in it that shit break a new born baby out so fast..it gave my baby a week of baby acne I had to give her water baths.

Kamela M Oxner

It depends upon the child’s hair texture.

Elizabeth Mendez

Wait.. Huh?

Nicki Goodman

Interesting

Maame Afia Sika-Doe

No

Stanphney Marshall-Caldwell

I didn’t realize the original didn’t cater to us. I sure used it and the Shea Butter baby oil gel did wonders on my babies’ heads

Courtney Gray

Yall so extra. Its a GOOD THING PEOPLE! My gosh.

Raquel Jacquelyn Prescott

They seriously need to relax

Antoinette Cole

What’s good about it? The scary truth that they might add some extra chemicals/diseases knowing their product is aimed for the “African babies”?? What makes them want to think about us now? Instead of looking at it as people being negative just think of us as smart, aware, informative as it seems others are just gullible…

Tonya Johnson

That’s what I don’t understand all of a sudden are we suppose to think ” Oh wow yay we’re included” no its about money honey

Dishauna Kirksey

That stuff sucks anyway

Bibish Kazadi Dagbame

Never been into their products. Shea moisture all day

Daphne Dantzler

Have you seen the commercial?

Tiffany Roberts

What’s wrong with the original products ? I’m just asking

Mrsdanaya Hudson Mspsy

All their products dry my baby skin out… nice try tho

Tamyla Thomas

This is a good the regular one is white babies it dried my babies hair out so bad I started using a little of my shampoo on my babies hair because it was taking all the moisture out of their hair

Ingira Miles

To late!

Maya Woodall

Ohhh ok….let’s double the amount of cancer causing bull crap in the African bottles than the normal bottles

Amiliyah Coles

My thoughts also!

Sybil Harris-DeRoach

My thoughts as well, yay more Parabens for us

Tanika Konyani

So true. The original ones have loads in them but as you rightly say the one made for us will be full of it.

Tiffanie Malecha

It worked fine for my children. I always use a moisturizer after i shampoo them anyways. It left their skin super soft.

Jewelz Jew-Jew Saunders Cda

As a gift why not? Johnson and Johnson has other black model campaigns too, for skin with mom and baby so I don’t see why this is shocking. I was almost certain the shea butter oatmeal and cocoa butter line was for our demographics.

Fatima Ross

Vaseline does wonders ijs..

Shamrica Miller

So was the regular one 4white only!!!!!

Keisha Renee R

No, a lot of brands started making things for people of color. Pantene Pro-V, Aussie, plenty more. It was just time. Give them a break.

Kamela M Oxner

It’s a good thing. Calm down.

Krystal Rogers

I’ll try…my children are biracial, so they don’t require as much moisture or oil in their hair as mine, but I definitely can’t use their dad’s products either… way too drying! So we’re always open to trying new things until we find a balance!

Keisha Renee R

Mixed chicks and Wen. My Neice is biracial and those two are awesome …oh Garnier Fructis

Katie Allbrooks

Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.

Katie Allbrooks

Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.

Chelsey Turientine

The Shea butter does great.. Don’t be fooled by this new look lol

Kandace Kent

Just because u stick a brown baby on it and brand it in “ethnic colors” doesn’t mean it’s for us! Lawd quit being so gullible …

Davida Braxton

You are so right. I mentioned before knowing how these white folks her in America think and work, almost like a white devils potion to harm our nit just our black youth, but starting from infancy as well to destroy everything ftom the womb. Think about it very hard…they want you to use their poisonous stuff and knowing that in a few years you are Sitting in the doctors office with him or her telling you that your kid has cancer and a limited time to live. Its calked American genocide the legal white folks way. I, just saying…

Celeste Thomas

Hello

Chanika Tian Xin Clarke

Yup why not! Our hair is not the same!

Aaliyah Ingram-Jones

“African babies”? My children were born in California so I guess this is not for them…

Keisha Renee R

My FIRST thought

Melody Carter-Frye

Really?? That would include children of African decent.

Blaque Diamondz

Read the article the line began in South Africa

Aaliyah Ingram-Jones

Once again the regular formula worked fine. BS.

Chelsey Turientine

Yeh I don’t like how they put that…. At all.

Rivian Jones

African babies? I immediately assumed this was sold in Africa when you said that.

Daina Derrett

so did I.

Chelsey Turientine

Right… Sounds a bit prejudice to me…

Alycia M. Ward

Pretty baby

Keshia Tims

No. We’re a Baby Magic family. Cute bag though

Ashley Elaine Plummer

Mine too

Kelly Merriweather

Lol I guess black babies just came out.lol

Daina Derrett

dwl.

Diane Rodway

Extremely funny !!! Lol

Celeste Thomas

I know right

Morgan Reed-Hughey

Obviously they did this bc they probably had people asking for them to cater to our babies… now people are complaining because we’re being catered to? Can’t win for losing.

And if thwy would have put “for black babies” instead of African American on the bottle yall would have something to say too smh

Hawa Camara

Some people probably did. But as the leader int heir industry, they should have responded with ‘our products are for all babies, regardless of where they come from’… We are all human beings. Babies are not hair…

Morgan Reed-Hughey

Lol they couldnt honestly say that bc everyone’s hair is different… Even within a single race you will find various textures. But even if they had of said for “coarser textures” or something along those lines people would still have something to say.

Carmen Martinez

No,sweetheart. The government is trying to kill us off! They killing all the black men by police shooting them,they forcing black women into getting abortions, now they TARGETING black babies! Damn shame! But that’s America for you! Through out history and even up to today,I’ve never heard off AMERICA catering to blacks……….I’m happy you think in a positive way,but reality is they trying terminate us!

Sonja Gonzalez

Used Johnson &Johnson products on my children cause they were allergic to baby magic . I never knew it could have been drying their hair instead of moisturizing it

Natasha McDowall

I think it’s really cute…you rarely see a a non bi racial black child on American tv …there will be marketing like this because Africa is the only continent that the population will double by 2050.. more babies means more money for them… they are just going where the money is…smart buisness move

Hawa Camara

So African babies are not regular babies??!!!

Carmen Martinez

Apparently not…..I will not be using it….

Kiela Griffin

Nope!!!! to much junk chemical ( their products been linked to ovarian cancer) in their products. ….good ol castile baby soap by dr.bonners

Tasheen Lockridge

let me guess
it has the same ingredients & some “natural oils” in it? puhlease!

Carmen Martinez

Hell no,probably got even more chemicals, that’s why it’s for black babies.

Dabrina E. Norwood

It’s probably the same ish in different packaging. They know how to fool us!

Donna Myre

African babies !!!!!!

Melody Carter-Frye

This includes African-Americans people!

Blaque Diamondz

Because the line started in South Africa-_-

Jessica Casey

I’d rather continue using Shea moisture and Honest .

Michelle Smith-valentine

Im sorry but where on the bottle does it say for african babies? Just because you see a black baby on there doesnt mean it is for african babies!!

Maya Woodall

Yall better buy Shea moisture at least it’s black owned, better for you, plus you end up saving more money because it goes on sale frequently

Jamie Lewis

No

Darlene Waller

nope. stopped using them back in the 90’s with my second baby. They had every opportunity to cater to the “African” American babies for over 40 years… now they see it makes money and they wanna jump on the bandwagon? #byeJohnsons ha!

Kendra Kendra

its been working just fine for our babies without racial promotion..smh

Hindala Jones

No

Gi Gi

I guess better late then never…idk

Sharisha Wallace Espino

I like there stuff. The lotion my favorite. It for babies any race I thought

DayDay Hold'nherown Mckee

Been using it and gone keep using it

Vedejah Scroggins

i don’t see anything wrong with it but i think ill still like the purple one lol i bathe with that when i get good and ready i love it and the oil too is amazing

Antoinette Cole

No! As long as they’ve been making products they’re just now catering to “African babies”??

HaTiona Insolent Thompson

White owned company catering to black babies? NAH.
I don’t trust it.

Lauren Ralph

Nope

Charity Hubbard

Yes because I was raised on it and so will my baby

Toi Freeman

No, the now market to African babies, that is far from cater to.

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