I remember when Johnson & Johnson’s products were carrying the swing. Their marketing was so good that our parents would almost surely have at least one of their products on the dresser. That baby oil life! The thing is, as good as the marketing was, it wasn’t geared towards just black folks. In fact, there was always a rose cheeked white baby on it.
Regardless if this we patronized them anyway because there just weren’t many options on the market geared specifically at our black kinks and coils. Up to three years ago when I was seeking products for my daughter, their No Tears formula wasn’t “for us” in the true sense.
But yes, we trusted them because they have been around for a while and their tagline “Trusted by mom’s all around the world” had us believing in their products. Of course that’s before we found out their products were chucked full of toxins and they had to make a public statement promising to clean up their products.
Since then they have been trying to regain our trust and now with the growing awareness of Afro haircare and the growing demand for products that are specifically for us, the Johnson’s Baby Soft & Shiny Line was born.
I first became aware of it when I saw it in my news feed on Facebook after Trudy of 4CHairChics posted a video in her HairTalk. You know how these companies usually get when they’re just diversifying to get a piece of the black market; how they usually opt for a lighter toned or mixed colored person to be the face?
Well in this video there was no mistaking that mom and baby were black. I’m talking a rich dark chocolate tone and not the type with mixed hair either but the type with a mass of undefined curls.
The line was launched in South Africa recently after sending the products to bloggers like Tendayi of Africanhairblog in April of last year.
Since it is relatively new on the market there is hardly any information about it but after combing the web I was able to come up with a few morsels.
Now?
The original products didn’t work?
I know. I used Johnson and Johnson for my kids and it was just fine.
Johnson Johnson regular one dried my babies hair out
It works good for me and my nieces and nephews.
Exactly. Lol
No they didn’t I felt it was too much water and perfume in it that shit break a new born baby out so fast..it gave my baby a week of baby acne I had to give her water baths.
It depends upon the child’s hair texture.
Wait.. Huh?
Interesting
No
I didn’t realize the original didn’t cater to us. I sure used it and the Shea Butter baby oil gel did wonders on my babies’ heads
Yall so extra. Its a GOOD THING PEOPLE! My gosh.
They seriously need to relax
What’s good about it? The scary truth that they might add some extra chemicals/diseases knowing their product is aimed for the “African babies”?? What makes them want to think about us now? Instead of looking at it as people being negative just think of us as smart, aware, informative as it seems others are just gullible…
That’s what I don’t understand all of a sudden are we suppose to think ” Oh wow yay we’re included” no its about money honey
That stuff sucks anyway
Never been into their products. Shea moisture all day
Have you seen the commercial?
What’s wrong with the original products ? I’m just asking
All their products dry my baby skin out… nice try tho
This is a good the regular one is white babies it dried my babies hair out so bad I started using a little of my shampoo on my babies hair because it was taking all the moisture out of their hair
To late!
Ohhh ok….let’s double the amount of cancer causing bull crap in the African bottles than the normal bottles
My thoughts also!
My thoughts as well, yay more Parabens for us
So true. The original ones have loads in them but as you rightly say the one made for us will be full of it.
It worked fine for my children. I always use a moisturizer after i shampoo them anyways. It left their skin super soft.
As a gift why not? Johnson and Johnson has other black model campaigns too, for skin with mom and baby so I don’t see why this is shocking. I was almost certain the shea butter oatmeal and cocoa butter line was for our demographics.
Vaseline does wonders ijs..
So was the regular one 4white only!!!!!
No, a lot of brands started making things for people of color. Pantene Pro-V, Aussie, plenty more. It was just time. Give them a break.
It’s a good thing. Calm down.
I’ll try…my children are biracial, so they don’t require as much moisture or oil in their hair as mine, but I definitely can’t use their dad’s products either… way too drying! So we’re always open to trying new things until we find a balance!
Mixed chicks and Wen. My Neice is biracial and those two are awesome …oh Garnier Fructis
Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.
Save your money – Johnson&Johnson is still formulated for Caucasian hair. My kids are biracial as well and Johnson&Johnson has too much alcohol in it and it causes too much drying. Shea Moisture from Target is really good, and since I’ve had my kids – they have a baby line of it too.
The Shea butter does great.. Don’t be fooled by this new look lol
Just because u stick a brown baby on it and brand it in “ethnic colors” doesn’t mean it’s for us! Lawd quit being so gullible …
You are so right. I mentioned before knowing how these white folks her in America think and work, almost like a white devils potion to harm our nit just our black youth, but starting from infancy as well to destroy everything ftom the womb. Think about it very hard…they want you to use their poisonous stuff and knowing that in a few years you are Sitting in the doctors office with him or her telling you that your kid has cancer and a limited time to live. Its calked American genocide the legal white folks way. I, just saying…
Hello
Yup why not! Our hair is not the same!
“African babies”? My children were born in California so I guess this is not for them…
My FIRST thought
Really?? That would include children of African decent.
Read the article the line began in South Africa
Once again the regular formula worked fine. BS.
Yeh I don’t like how they put that…. At all.
African babies? I immediately assumed this was sold in Africa when you said that.
so did I.
Right… Sounds a bit prejudice to me…
Pretty baby
No. We’re a Baby Magic family. Cute bag though
Mine too
Lol I guess black babies just came out.lol
dwl.
Extremely funny !!! Lol
I know right
Obviously they did this bc they probably had people asking for them to cater to our babies… now people are complaining because we’re being catered to? Can’t win for losing.
And if thwy would have put “for black babies” instead of African American on the bottle yall would have something to say too smh
Some people probably did. But as the leader int heir industry, they should have responded with ‘our products are for all babies, regardless of where they come from’… We are all human beings. Babies are not hair…
Lol they couldnt honestly say that bc everyone’s hair is different… Even within a single race you will find various textures. But even if they had of said for “coarser textures” or something along those lines people would still have something to say.
No,sweetheart. The government is trying to kill us off! They killing all the black men by police shooting them,they forcing black women into getting abortions, now they TARGETING black babies! Damn shame! But that’s America for you! Through out history and even up to today,I’ve never heard off AMERICA catering to blacks……….I’m happy you think in a positive way,but reality is they trying terminate us!
Used Johnson &Johnson products on my children cause they were allergic to baby magic . I never knew it could have been drying their hair instead of moisturizing it
I think it’s really cute…you rarely see a a non bi racial black child on American tv …there will be marketing like this because Africa is the only continent that the population will double by 2050.. more babies means more money for them… they are just going where the money is…smart buisness move
So African babies are not regular babies??!!!
Apparently not…..I will not be using it….
Nope!!!! to much junk chemical ( their products been linked to ovarian cancer) in their products. ….good ol castile baby soap by dr.bonners
let me guess
it has the same ingredients & some “natural oils” in it? puhlease!
Hell no,probably got even more chemicals, that’s why it’s for black babies.
It’s probably the same ish in different packaging. They know how to fool us!
African babies !!!!!!
This includes African-Americans people!
Because the line started in South Africa-_-
I’d rather continue using Shea moisture and Honest .
Im sorry but where on the bottle does it say for african babies? Just because you see a black baby on there doesnt mean it is for african babies!!
Yall better buy Shea moisture at least it’s black owned, better for you, plus you end up saving more money because it goes on sale frequently
No
nope. stopped using them back in the 90’s with my second baby. They had every opportunity to cater to the “African” American babies for over 40 years… now they see it makes money and they wanna jump on the bandwagon? #byeJohnsons ha!
its been working just fine for our babies without racial promotion..smh
No
I guess better late then never…idk
I like there stuff. The lotion my favorite. It for babies any race I thought
Been using it and gone keep using it
i don’t see anything wrong with it but i think ill still like the purple one lol i bathe with that when i get good and ready i love it and the oil too is amazing
No! As long as they’ve been making products they’re just now catering to “African babies”??
White owned company catering to black babies? NAH.
I don’t trust it.
Nope
Yes because I was raised on it and so will my baby
No, the now market to African babies, that is far from cater to.
Wtf? Cater to African babies? I wouldn’t buy they shit….full of chemicals!!!!
HELL NAW! They poison everyone!
No DSMN way…read the chemicals and preservatives. To cautious of deceptive labeling. And with everything that’s going on now, hum..I wonder if another sneaky attempt of Amercian genocide of our black youth. Just saying how these white folks work…wise up peopke. Stick with your black soap and Shea butter if you want to live long and pray daily.
Yay more cancer causing Parabens for us
Read the article the line began in South Africa!
Tore my baby skin up! I’ll pass
Yes Johnson and Johnson been around for years
These is a scare with no evidence
I didn’t know it wasn’t ok for us to use Johnson and Johnson products? Now there’s African products ,what about African American?
I have always use there product…no biggie for me
They really trying to kill all the black people!!! First the black men with shooting them to death,then forcing black women to get abortions, now they TARGETING the black babies too!!! Damn
What type of bulls**t is this? How long has J & J been out? I had no problem with the Shea infused line. Segregation. I’ll stick to Aveeno.
When are we going to invest in ourselves?
Lmao it’s the same ingredients just different bottles
Can’t get us to buy the original johnson’s so they are trying to target black people now. Laughable. Good luck to them! Not for us thanks
Too much fragrance it them.. which means too much alcohol.. it drys out their hair.
I think they’re seeing the success of SheaMoisture Baby lines and others like it and decided to jump on it
J&J is no good
The shampoo and so called conditioner drys out my baby’s hair to the point that it looks and feels like Brillo! Smh
It did for my children as well! After they couldn’t use it, I tried to finish the bottle on my hair – STILL too drying and im Caucasian. This is probably the same stuff in a different bottle…they aren’t slick. ✋
It probably is. Shea moisture is much better! Try it
Hell no….I use 100% virgin coconut oil! (Farmers Market or Whole Foods)
NOPE! I tried using their ‘curly’ line almost 8 years ago and it’s horrible. All they did was stick a brown baby on the labels…the formula is still going to be the same and it’s not healthy for anyone with textured hair.
What is the difference between a white baby.and a black baby..besides color it’s still a baby just a tactic for black folks to buy
Ok then……
They want to kill us Africans who knows why only now. So their products assumed we don’t exist I am worried
WTH has this world become
Noooo
I don’t care what anyone says…My mother used the No Tears shampoo on me and my siblings without any issues. And that baby oil gel works wonders on my skin. Been using it since 2000-2001 and it’s still awesome! There are products some label as “white” that some black people swear by. All in all, just because it didn’t work for you, doesn’t me it won’t work me too.
#JustDoWhatWorksForYou
#ItAintThatDeep
#ItsNotJustForBabies
Babies are babies right?
African babies? My children didn’t come from an anfrican mother, so their not African. Smh get some better makerting skills Johnson&Johnson! I’ve stopped buying these products many many years ago. P.s thank for reassuring me y’all Never Catered to us from jump… Lol smh #FOH
True. But to them they see it as all the same anyway
No. Not after causing babies n mums so much worry over skin irritation from using their products
I just bought like 80.00 worth of there product for my baby ..but I ain’t know about the ” African baby ” part wow …I don’t like that I’ll be taking it all back that’s offensive to me
Their products have gone down hill, I still like the baby oil, but read what’s in their products..over the years they have added more ingredients that are not good for our babies…
Sooooo what’s the difference? The color of the bottle an the fact that their is a brown baby on it??? Does it even have the right ingredients? That’s my question…… And I don’t like how they put that..”now caters to African babies” it’s not like the regular kind says for “Caucasian babies”…. Wtf Johnson & Johnson…. I’ll stick with Shea an cocoa butter….
Exactly
People are so damn annoying and petty.. Don’t know what the hell you want.
Nope…took too long
Did you see that commercial??? “Naughty hair” “no more knots and tangles???”
Sounds legit
Sounds legit
Yeah sure. Let’s add bs in there for African and black babies. No respect for young children. Buy (organic) products made specifically for your children with the best interest please.
no they create skin complaints ive known babies develop exczema from johnsons products…sorry its not all its made out to be
Ignorant
Yes yes yes
African American babies!? And who developed it?
This is not new
African babies?????
Really!?
I can only speak for a white guy. I don’t remember using anything as a baby. But after puberty I used so much baby oil it’s stock went up 4%.
It’s poison
I been buying hell
OMG… you mean to tell me I’ve been buying products that are made for white babies and not just “BABIES”!!!? Now they’ve come up with a formula that is tailor made for black babies, I mean African American babies!!?
SHAME ON YOU J&J. I never looked at your products in this way. I honestly thought they were catered to the delicate skin of babies across the board… but now that you’ve put a label on it, this clears things up for me!
For black americans Who gets mad because u think They called ur babies africans maybe They made those products for black africans babies and not for black americans think
Black Americans, Black Africans, Carribbean Blacks…….what’s the difference when it comes to the hair type and skin??? Sure some of us have different types of hair, but for the most part, our hair tends to be drier than those of other races. Why do Black Americans get so mad when we are referred to as having African ancestry??? If you did your research and family history and found out that your ancestors came from Africa, would you still be mad???
One I’m African 2 I was talking to black Americans tho think calling their kids african is an insult maybe u need to give ur info to ur ppl they the one that need it thank u
The original stuff worked fine for my “African Baby” were jamaican and Polynesian but ok
You can tell by some of these comments who read the article. Smfh
African babies born in America???? No and I will boycott all other Johnson & Johnson products.
I don’t have African babies so nope, won’t be using it.
Why, that stuff is not good for your baby from back when they was making it for white and black babies! I suggest young mothers you make your own!
Johnson and Johnson you sad!
Johnson and Johnson has help find plenty of wars dictators and project to end the african child. Cut them off your list completely.
Johnson and Johnson uses harmful chemicals.
Hell no
At least it’s a baby step in the right direction
Oh that explains the white powder
Huh?
That’s a pass for me smh
OMG I F*****G HATE HOW BLACK PEOPLE CRITICIZE LIKE THIS IS A GOOD THING THEY NOT MAKING IT JUST FOR WHITE BABIES
Too little too late. There are so many amazing NATURAL products that cater to healthy black hair. Unfortunately some folks are unaware. I have to admit I was very unaware of the fantastic products that are natural and chemical free for years and thought that the brown Pantene bottle was as close as I’d get. Bless their hearts for trying though
No thank you
African babies what
Baby products are for all babies