Now I know that since the new knowledge about our hair many of us curlies think it best not to shampoo baby’s hair much less have a whole line of products. The thing is that some of our little munchkins have lots of hair that we’ve been piling products onto to keep the hair moisturized so we will need a cleanser.
The line boasts three products inclusive of a leave-in. They are the Johnson’s Baby Soft & Shiny Shampoo, Johnson’s Baby Soft & Shiny Conditioner and Johnson’s Baby Soft & Shiny Easy Comb Through Spray.
I must admit the packaging boasts inviting colors and clever marketing like this:
Johnson’s Baby soft and shiny is a 3 step routine that cleanses, moisturizes and makes combing those tight curls easier.
Ooh! So right from the word go we are made to feel that this product is made for us; see the use of the phrase “tight curls?
The product packaging goes on to explain the three steps that should be followed to “make every hair wash a bonding moment that brings mom and child closer together” (and who doesn’t want that right?)
As for the ingredients I was only able to find that the shampoo is fortified with Pro-vitamin B5, glycerine* and mineral oil (No doubt that mineral oil just turned some of you off). All three products have in glycerine* and of course their ‘no tears formula’.
Though I wasn’t privy to the complete label listing the ingredients, I sure do hope that there are tons of wholesome natural ingredients minus the toxins in the line plus the products that will follow. You’d think that the natural hair movement would have given them some insight on what ingredients get a tick on a curly girl’s list and for most of us, mineral oil* isn’t it.
I mean think about Johnson’s, who wants to lay the foundation for munchkin’s hair with petroleum by-products when there are loads of natural oils*? I get it though, mineral oil* is cheap since they have lots of it already.
I would probably be more enticed if it read more like the original Johnson’s Baby Soft & Shiny Shampoo that read like this:
Johnson’s Baby Soft & Shiny Shampoo gives hair extra softness with enriched conditioners, honey*, and wheatgerm essences. This classic No More Tears formula rinses quickly and easily and leaves hair smelling fresh and looking beautifully healthy and shiny. It is hypoallergenic and is ideal for everyday use.
Some of us will undoubtedly give this line a miss because of the mineral oil or perhaps because we were once bamboozled into buying products that exposed our babies to toxins.
At the end of the day still, it’s nice to see that we’ve made enough of an impact so much so that some heavy-hitters in the haircare world have heard our voices and are making some type of attempt at least.
Whether it is an attempt to placate us so we keep buying their products is a whole other matter entirely though. You can take a look below to watch the video for their latest Ad campaign marketing this line.
So tell us, will you be trying out this new line on your little one?