Ouidad Claims Oil Does Not Seal In Moisture But We Respectfully Disagree

Jamaican Black Castor Oil 2The question was, when in the process of doing your hair should the Shine Hair Glaze product be added? Should it be after we use an oil to seal in the moisture we add to our hair? The stylist responded by saying

Ok Oil does not seal in moisture, I wanna cry now, It does not, it does not, it does not… so there, what is does it coats the hair and repels natural moisture to come into it, causing dehydration…

Shock and awe filled the room, oh the horror! Lady did you just curse at me? And my mouth dropped at the indecency of that statement.

OK, maybe that is a bit melodramatic but you get the picture. This is a perfect example of a person saying something that just ruined their credibility after 33 minutes of a perfectly great discussion that just may have sold some products.

In her post Christina described how she went a bit further in her investigation and reached out to another stylist, which was smart, lets get another unbiased opinion, just in case Ouidad was blinded by their glaze or something. To our surprise the stylist said almost the same thing, she said, and we quote below:

Applying a light oil to hair after styling or before bed for daily moisture is great. But it is the IDEA of ‘sealing’ that I have an issue with. You SHOULD have to apply your oil or spray-on moisturizer daily, that means it is truly being absorbed. If you put oil in your hair Sunday and it is still there Wednesday, your hair is lubricated, NOT moisturized. Oil does not “seal” moisture into the hair. If you have to L.O.C., that means your L is a crap product.

Hmmm, *raises hand*, I have a question, what if your L is water? Still crap or naah? Here is why the answer is the same, some stylists and some salons are often very product driven, so her statement is based on the fact that the L must represent a product, when really all it represents is liquid, which can be anything from water to aloe vera juice to Ouidads most recommended leave in conditioner.

About Petra

Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

About Petra

Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.


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  1. Sonnie Williams
    Sonnie Williams

    Everybody is always trying to sell you on their product. If oils work for your hair keep doing what you feel is best for your hair.

  2. Shaniqua

    I think these statements were made with an agenda. It is a scientific fact that oils and water repel each other, so there’s obviously some natural sealing properties as well. I can see where the hesitation to use that term comes from, because it can lead those who are new to hair care to believe that all you have to do is moisturize and seal once and then they’re good to go for the next month or something like that. We all know this isn’t the case, but it is something to think about. But to go so far as to say oils basically do nothing, that is straight up untrue. and I think the motives behind that statement are purely commercial.

  3. Karen

    Despite what was written or said, I use my oils for moisture and sealing my ends and I’m not about to change that! I love using Coconut Oil (because it penetrates the hair shaft), leaves my hair soft and manageable and keeps my scalp healthy. I also use Jojoba Oils, Castor Oil, Grapeseed oil and many various oils that help my hair regiment, hair and scalp. I’m not worried about what Ouidad claims or reports. So what, really?! They are trying to sell a product, like other hair products, I know what works and what doesn’t. Their “untrue” statement and belief is just that, There are too many sisters out here who know what their hair needs and how their hair will respond to specific oils, I’m not impressed at Ouidads’ statement. Will I purchase and try their hair products? Maybe I will or maybe not, it depends on what they have to offer……in the meantime, I will stick to what is working for me!

  4. Jameka

    I agree with this post. So what is Ouidad saying? That natural oils don’t seal the hair but her serum does? I’m guess I’m not clear on the difference between sealing and coating, to me they seems to be pretty much the same, except coating is heavier seal?

  5. maria lucia de Jesus almeida

    I work with stretching hair , and people who seek my salon are usually people with curly hair that has no growth or are totally damaged by harmful products for hair straightening , people looking for my salon often are people who have given up take care of your own hair for not having options , lost hope . BRAZIL I have a salon in RIO DE JANEIRO, is not a big room , plus I have many clients who often arrive with very low self esteem because they praticamentes or partially bald with alopecia and many other scalp problems , I PROPRIEARIA HALL MARIA LUCIA started this business because I suffer with the same plobrema and felt the need to have a place where people get pudecem . Without feeling worse than they are already feeling . They arrive When my team and I do our best , do stretching in a very natural human hair, more in the background as I they are not fully satisfied , because we want the right to use our own hair and that stretching is an option and not a necessity , it was then that I knew her work on the internet and was amazed poi hope emerged a different proposal still no solution for curly hair , I’m taking care of my hair with the its wonderful tips to 15 days and I am already seeing results , I took chemistry I’m doing my hair with moisturizing oils , I’m wearing a wig in order to take better care of my natural hair and I’m super happy, I’m studying everything you send to my email and I hope soon to be able to use their techniques in my clients , thank you for this wonderful work you do . KISSES AND CONTINUE HELPING ME tHANK YOU !

  6. Vivian

    I’m late to the party but I’d have to disagree with Ouidad. I’ve been doing the L.C.O. method for four years. My hair is SUPER moisturized. No shade..but there is no way I’m using a silicone shine serum in place of my oils.

  7. Dor. Miller

    I have stop. Weaving my hair and notice my hair line is thinning what can I do plz help with suggestion I have braid my hair at present.

  8. Steen How

    Well that was intense…I just started taking care of my hair a few years ago and added oil to my hair regimen to seal. And my hair has never been happy! I’m thinking your leave in should be sealed in unless you want the moisture from your hair to evaporate, because the main ingredient is water. Also when it is winter time, I add butter to my leave in and oil and my hair stays luscious. Soooo I’m staying with what I got! Ay-thank-ya!

  9. Ashley Aj Mason
    Ashley Aj Mason

    I may not know the exact scientific break down and properties of oil and why it works myself, but I do know that before I started using it as a sealer, my hair dried out fast and my ends split quickly. Now they don’t. It does what I need it to do for me so no matter why it works or what it really does, it’s what I need.

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