Our community alone spends an annual $1/2 BILLION on hair care. They create 15,000 pieces of content every week, and they constantly struggle with weather, frizz, body chemistry changes as well as with social feedback ranging from recruiters recommending straightened hair in order to be taken “seriously” in job interviews to millionaire matchmaker, Patti Stanger insisting guys don’t like girls with curly hair.
Every day is a new hair day. Hair does not define someone, but tied to hair are intangibles like identity, self esteem, confidence, and personality. It’s a big deal to a lot of people.
Our small, medium and global partners and advertising brands would agree naturally curly, wavy and coily hair is a serious market. I’m happy to discuss more in person with Kevin on my next trip from Austin (where the frizz factor today is high) to New York.
Great rebuttal! If the importance of hair to curly women around the world is unfathomable to a man like Kevin Rose then surely the $500 million dollar amount spent yearly by us curly girls on just this 1 site should bring into focus the value of the company? Another person calling themselves TMINVESTOR further commented:
Im an investor. We review hundreds of companies & chose Texture Media (TM), parent of NaturallyCurly. Why?
• Market Size. As Crista notes, 60% of the world has textured hair
• Consumer Spending. $500 million annual spend among 2 million people & that is only TM community
• Global Marketplace has greater potential. Scope of curly females 18+ in US is 80million. .
• Curlies are loyal to products & willingness to try new one
• Established company with proven growth in uniques and revenue
• Profitable company
• Experienced management who knows consumer products & digital marketing
Company dedicated to beauty & self esteem
For sure natural hair products and websites may never make an investor billions like the people who got in on the ground level at Facebook. Neither do I expect our communities to impress Silicone Valley investors to any large degree but I don’t know about you, being offered a piece of a $500 million dollar a year business for a mere $1.2 million sounds mighty fine to me!
Did the genius Kevin Rose even bother to check the facts before writing this nonsense?