However, once the initial excitement wore off, I got a little disgusted with myself. Why was I spending my precious coins on products whose owners, developers, and marketers completely ignore me as a consumer?
Even though in the years following my college days, Carol’s Daughter and Jane Carter continued to flourish, why wasn’t I still spending my money with them? We still had little more than an area at the end of an aisle for “our” products so why on earth wasn’t I doing my part so that we could get more?
I saw an advertisement on a popular hair site for Bee Mine, and ordered their curly butter and growth serum. I was soimpressed with the product that I called their 800 number to find out more about the company and let them know how much I loved my new items.
I ended up in a very long conversation with the owner, Tracy Q. and learned that not only is she African American but also Christian. If you have ever had any experience with Bee Mine, you know their customer service is superb and she sincerely wishes nothing but the best for her customers – not only their hair, but their entire well being. I remember her telling me she would pray for my academic success. I was blown
away. I had a chance to speak with the owner of a hair care company and she was going to PRAY for me? Unheard of!
From that point on, I vowed I would be a loyal customer of Bee Mine. And I have been. That is something you cannot get from a corporate giant and I have never received from a Caucasian owned line.
This brings me to my point: although there are literally millions of hair care lines on the market, for me it is very important that I support Black owned businesses.
I may use other products in conjunction with my black-owned hair products, but best believe I will always continue to patronize our community.
You may not love Bee Mine as much as I do, but there are many black owned hair lines for you to choose from: Miss Jessie’s, Kimberly Kimble, Hydratherma Naturals, Andre Walker, Taliah Waajid, Dudley, and many more.
Do a little research, try a few products and discover what is best for you. I can almost guarantee you will find products from one of the plethora of Black owned hair care lines that works for you.
Originally posted 2011-12-11 03:00:58.