A 26% decline overall? Ouch! We know a few relaxer company CEO’s are probably not sleeping too well at night due to the these daunting sales numbers that have been nosediving for a few years now.
New reports have come out about the straight up beating relaxer companies are getting in terms of their sales numbers which compared to years ago have been on the decline. Stats please?
Two years ago, MN reported that relaxer kit sales dropped 17 percent between 2006 and 2011. New information from Mintel, a consumer trends firm, finds that relaxer sales have, again, taken a nosedive. In 2008, relaxer kit corporations reeled in a $206 million profit. In 2011, their revenue dwindled down to $179 million — a 15 percent decrease. This year, Mintel expects profits to plunge down to $152 million.
I thought for a company to succeed they needed to have a steady increase in sales? Hm maybe I was wrong! Ok, enough of the sarcasm we would not dare perpetuate the madness of creating even more competition between choosing to rock your natural hair versus choosing to relax it.
We still believe that what you do with your own hair is a personal choice and healthy hair comes in all forms natural and relaxed.
But it is important to speak about the decline in sales and what it means directly and indirectly for the natural hair community as well as women who choose to relax and of course the hair industry overall.
For our naturalistas out there, this may or may not be good news; as a matter of fact most of us just find the information interesting but we are mostly indifferent because it does not really affect our hair journeys.
There is no reason to use this information to stick it to the relaxer companies or women who continue to relax their hair. You know that in your face, talk to the hand kind of stuff is rather juvenile so we would rather look at it as an opportunity for gains in our own community.
Touching on the business side of things for a bit, there is space now for companies, salons, and merchandise shops to take full advantage of the buying power of individuals who have chosen to spend their money elsewhere. Stats please?
On the flip side, shampoos and conditioners formulated for Black natural hair has skyrocketed. This year profits are expected to peak at $257 million which is up from 2008′s $211 million. This is a 22 percent increase in just three years.
Styling products for the upkeep of natural hairstyles are also, of course, reaping the benefits of the natural hair trend. “The styling products segment has also increased from $220 million in 2008 to an estimated $268 million in 2013,” Mintel notes. Relaxers are the only Black hair care products that have dropped.