Wigs And Weave Sales Are Still Going Strong
On the flip side of things, while we talk about the decline in sales of relaxers let’s talk about the increase in sales for the weave and wig industry. Stats please?
Jamaica’s importation of wigs and weaves is set to hit $1 billion this year based on growth over the last four years. The island officially imported US$7 million ($735) million worth of the product in 2012, up from $3.3 million in 2008, according to trade statistics.
Small numbers for a small island? But a significant idea of exactly what the trends are looking like. In the United States alone, without pulling any further statistical information, China is literally smiling from ear to ear when they look at their ever increasing levels of exportation of synthetic and human hair, which is doing wonders at helping their economy.
Weaves are big business as we all know but the point is there is no one to one comparison, a decline in relaxer sales could very well mean an increase in weave and wig wearing rather than an increase in natural hair loving.
It Is Great News Overall For Natural Hair Advocates
But seriously does the decline in sales of relaxers mean that the natural hair community is bigger? Honestly that is virtually impossible to determine numbers wise, but common sense tells us that the sales decline in relaxers is due to natural haired beauties increasing in sheer numbers and that is a great thing. Our own survey of BHI readers shows that a good 70% of us are either fully natural or transitioning to natural hair.
As more women choose to embrace what they have naturally the more chances we have for our young girls to embrace what they have too. I think it also follows that we will be less likely to have deal with discrimination as we have seen recently with women being fired from their jobs for having natural hair or little kids being told that some natural styles are not appropriate for school.
If you are thinking about becoming part of the wave, now is your time, grab your surf board and stand up no more paddling. If you create natural products for a living, take the opportunity to create something we truly need, market it and really grow your business.
If you blog, share your story shamelessly, you could helps someone! And if you run a salon make sure you have stylists that are educated in natural hair health and styling and if you just like being a supporter then there are plenty of opportunities to do that too.