O em Gee I almost cried when I watched this PSA with these adorable young ladies. I totally got the concept and was eternally grateful that Aunt Jackie’s Curls and Coils decided to launch the PSA in celebration of our little girls’ natural hair.
Recently in the media we have heard one too many stories of little girls being told that there natural texture is not appropriate for school, that the styles there parent may have chosen for them are not acceptable for whatever institution the child might be attending.
I don’t know about you but these stories hit home, we still live in a society that is not comfortable with what grows out of our afro producing scalps and those feelings of discomfort are passed on to our little girls directly or indirectly.
One of the things we have to be careful about is how we perpetuate a negative thing to our children through our behaviors and choices. Children are so intuitive in terms of conceptualizing what we might think are simple things.
For instance, making remarks about how a child’s hair is worse because it is more kinky* now that she is older vs. when she was a baby. Or constantly buying products to change the texture of the childs hair so that it is easier to manage and verbalizing what you think is a ‘difficult task’.
Even though we as adults are not directly saying ‘we hate your hair’ and even though natural hair can in fact be a challenge sometimes, when our actions are not wholly positive we can ruin the self esteem of the affected child.
We really value the video because it is simple, it showcases all our beautiful little girls with different textures within the afro community and it shows them being truly happy with their hair and confident about it.
As parents, teachers, aunts or guardians our job is to bring insight and encourage our little girls to love themselves for who they truly are and when we do that we can almost guarantee the confidence they will need to stand up to some of the stereotypes they might face in the future should it still be around.
Please take a moment to watch the video, show it to a little girl in your life and share it as much as you can. We want to thank Aunt Jackie and congratulate the little girls involved in the PSA, very well done!
Take a look…