There are few things that put me into rant mode but sometimes I come across something that makes me do a double take and a deep breath. I will give you a minute to peruse this flyer by Mizani UK . . .
Now I hope you will forgive my rant but this is exactly the reason I have a problem with hair companies suddenly going natural over night. Honestly I get why they feel the need to join the natural party.
In the current climate it’s clearly a huge financial mistake not to have products that cater to the curly girls and let’s not forget the ones with ‘excessively curly textured hair’. By the way does anybody know what in the world they mean by ‘excessively curly’?
Mizani like some others miss the mark by a huge margin as they have fallen behind in terms of products and expertise when dealing with Afro-textured hair. It is all a fly by night operation for them as they try to play catch up because they want to take advantage of a growing market that might significantly improve their bottom line.
But as a natural girl myself, I don’t know if I am flattered, insulted or just plain bewildered. But like I said, I get it! Why would they as seasoned hair business professionals let little companies like Miss Jessie’s or Kinky* Curly or Curl Junkie have all the fun when there’s enough natural pie to go round?
After all they just got here, Mizani on the other hand has been in the hair game forever, they got this, if anybody is going to spearhead some kind of revolution, it will be the top brands, step aside girls, Mizani is the ‘premium professional expert’ for that group of girls with the excessively curly hair. Really though, what in this world does that mean?
We don’t like to over indulge in the ridicule rather it is better to take an opportunity to shed a little light or give some advice to our trusted brands who are clearly not ready for this new market.
With that said and with the greatest of respect, here are a few suggestions for these companies as they embark on marketing campaigns, throw curly girl parties, and create products that promise way more than they can deliver.