This is a pretty interesting topic which makes for great a great discussion and maybe some serious change. We all know Just For Me right? they had the cute little jingle with the little girls showing off healthy looking straight hair; happy, smiling giving the brand authenticity through a well made commercial.
We all knew it was a relaxer, albeit mild, but a relaxer just the same. Nowadays the brand has shifted its focus to “texture softeners”, which means “It is for hard-to manage hair, it mildly loosens curls and kinks that cause hair to tangle and break during combing.” It allows for “Long hair that grows without the breakage from combing”.
Hmm…I can just hear the jingle now.
Do you feel as if your natural hair needs managing? Do you feel as if your little girl’s natural hair needs managing? I guess what I am asking is, is there a market for this type of product and is the market big enough where a company might want a piece of it.
Are there still women who find their texture “unmanageable”?
The answer is yes, we see it daily, women talking about how difficult their texture is or needed help to deal with their daughters hair because it gets so tangled, dry and hard. We do not believe any texture is unmanageable, we talk about how to manage our hair on a daily basis so that should definitely not be an issue.
In some instances even though the texture of your hair might be manageable as a parent you might just prefer a looser texture for yourself and for your daughters and this is where brands like Just For Me try to capitalize. This is especially true in the light that texture discrimination exists in some areas of our community.
I read Christina’s article on BGLH and she was on point in every paragraph. Christina made the point that one way or another this relaxer company and others are going to try to recoup the money lost from relaxer sales, this might mean pushing a product that is clearly a mild relaxer covering it up with some of the very insecurities we are trying to prevent.
Ethnic and multi-ethnic children, especially little girls, realize the values that society places on outer appearances, especially what may make them different, much sooner than you might think. Little girls form their self-image early and are impacted by messages and other influences in their environment. By the time your daughter begins to interact socially with friends or family members or take in the many messages in the media, she will have some idea about her image and how others may view her.
In order to ensure your daughter has a healthy self-concept, it is important to begin talking to her about her identity as soon as possible so that you can instill in her a strong self-esteem and a healthy self-image. It is just as important to de-emphasize the importance of outer beauty and communicate to her that her beauty begins on the inside. Because we believe this is crucial for little girls, Just for Me™ Texture Softener™ tapped nationally renowned clinical psychologist Dr. Jeff Gardere to offer ways to start the dialogue with your child.
Keep reading, it gets better:
Proactively talk about loving your daughter’s hair. Your daughter’s hair is unmistakably linked to her self-image and self-esteem. If she feels her hair is a problem, she will also think there is a problem with her image. If she believes her hair is beautiful, she will believe that she is beautiful.
Your little girl will take her cues from you, her mother. Be careful not to inadvertently pass along negative feelings through the frustrations of everyday grooming.