Despite Popular Belief Shea Moisture Is Not Now Owned By Mitt Romney

Shea moistureThere is a little meme going around that says something to the effect of “Wonder what you all gonna say when you find out Shea Moisture is now owned by Mitt Romney?”

When I first saw the meme it did raise an eyebrow because what in the world would one of the most disliked politicians have to do with my shampoo and conditioner.

Well it wasn’t long until I figured out that Shea Moisture had entered into a partnership with Bain Capital who is now a minority owner and a non controlling investor of Sundial Brands.

Sundial brands has under it both Shea Moisture and Nubian Heritage. Most of us love Shea Moisture and like the Carols Daughter partnership many of the women were hurt and concerned because here we have another black owned family business ‘selling out’ to white venture capitalists.

Well before you start throwing out all your good conditioner here are the facts:

Richielou Dennis still remains as the CEO and all of his family members still hold top positions in the company. Mitt Romney left Bain Capital in 2009 so he has nothing to do with the merger at all.

Finally Shea Moisture is super upfront about the deal releasing a rather long statement but giving many of us the assurance that there was no selling out.


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About Petra


Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

About Petra


Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

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TMWDA WhiteCatherine DyanaNokuthula Danisa SikwilaSandra Brooks Recent comment authors
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Catherine Dyana

I have a nice little stash of Carol’s Daughter to use up then I’m going to try Shea Moisture

Shaketta Shannel Singleton

And if it were owned by him then what? Would this be a problem?
Would you stop using the only product that works for your hair because of who owned it?
That’s so foolish.
People have to learn to keep business business and personal personal. If it works for me I don’t care who makes it. And in the grand scheme of things you have no clue who owns what , only the people involved in the company that they want you to know about, so you may as well use what products work for your hair and or life style and not worry about the non important stuff.

DA White

Been using SM for over a year now and it is my go-to product! ❤️❤️

Sandra Brooks

??????

Nokuthula Danisa Sikwila

It might not be a case of selling out
Should business stay black when it’s struggling and there is a white investor who can keep it afloat . If the product remains the same let’s be reasonable

TMW
TMW

If I had the money it would have been invested in both Shea Moisture and Carol’s Daughter. I would have NEVER started my journey had it not been for Lisa Price. I had always planned to wait until I was 65 and retired, then 4 years ago I saw Lisa Price on HSN and thought why wait? If my job didn’t like me with my real hair then they didn’t really like me period. Fortunately it worked out because I need my job, LOL. CD products got me through a 2 year transition. Once I transitioned Shea Moisture’s products got my natural tresses on point with the latest styles. So the companies that invested in them made smart moves, I wish I could have been one!