Demajali West has already met her goal for her Kick Starter project through a network of support for a pretty cool invention we felt was a must share. The Hookie Do is a revolutionary way to install your weave using a series of hooks on a weave extension cap.
What is the Hookie Do?
The Hookie Do (TM) is a patent-pending hair extension apparatus that enables people to install hair extensions* without any needle or glue! Made of flexible and light weight material, the Hookie Do features hooks on the outside and hair combs on the inside.
Demajali’s story is pretty unique, her dad actually put the bug in her ear to create the first prototype using a bra hook and a weft extension. She noticed that the weft held very well and fit perfectly in the hook. That was the fist clue that she had something.
Whats crazy about this invention is that installing your unit will take you no more that 30 minutes, so it makes things fast and easy. The device also does not limit the kind of hair you use, you can use any hair from any company for your install.
Other methods that claim to expedite the process of installing hair extensions* often (if not always) require that you also wear the hair of the said company (because the method is incorporated with the hair, ex. clip-in extensions* or a wig*) . This dramatically limits your options of what type of hair extensions* you can wear! With the Hookie Do you can still enjoy your favorite weft hair extensions no matter what company they are from!
Demajali worked very hard to make this happen, she expressed moments when things get very stressful which can be normal with ay new venture, we are very happy for her, she took an idea and made it into somethig much bigger
“Once you decided to start the process and go for it and you have no revenue coming in and just investing your own money, over and over paying for lawyers, paying your manufacturer paying for prototypes – it can be very stressful. So to have this response, my life is changing And to know that I can fund this without taking out a loan makes me so happy,” – Madamenoire
Check out the project and let us know what you think about the Hookie do.