It’s time you learned the truth about the scandalous world of olive oil*. It’s a billion dollar industry and as with any market that earns so much money, there’s bound to be bootleggers.
The wave of people looking for extra virgin olive oil* has soared throughout the world, but a lot of them can’t tell the real thing from the fake — making them vulnerable to being taken advantage of by fraudulent entities.
Over 70% of the olive oils that you see on shelves in stores right now are adulterated and watered down with other oils like canola (rapeseed), vegetable oil and cotton seed oil.
So what you’re getting isn’t pure olive oil at all. However, you’re paying the hefty price tag that the olive oil* industry has been able to maintain because of its popularity.
So if you’re using olive oil* in your hair regimens, it’s imperative that you know that it is indeed 100% olive oil*, but how can you know for sure?
Unless you’ve been eating it for years like I have, you won’t really be able to do a taste test to know the difference. I’ll share with you the brands that have been tested and proven to have authentic extra virgin olive oil, as well as a neat trick to test your oil at home yourself.
How the fraudsters are getting away with EVOO murder
According to the University of California, there are an estimated 69% of extra virgin olive* oils in stores that are fake. Yes, this includes popular top-selling brands that you’re likely using right now or have used in the past.
UC Davis researchers conducted two studies on 186 samples of extra virgin olive oil*, which were compared against the standards that have been established by the IOC (International Olive* Council), as well as against the methods used in Australia and Germany.
The results showed that 73% of the samples failed the IOC standards, some having failure rates as high as 94%! Other brands had varying failure rates, lowest being 56% — that is insane.
None of the brands from Australia and California failed both tests (IOC and the Australia/Germany standards), but 11% of the top dog Italian brands failed both sides.
Failing these tests simply meant that the olive oils they produced were oxidized, had poor quality and/or were mixed with refined cheaper oils, like rapeseed, soybean, canola and others.
Is it just me or is it a bit weird that Italy, the home of olives, failed the standards test worse than American and Australian companies? So if you are buying Italian imports, you may want to think twice before doing so again.
Question … is it only certain Bertolli olive oil that is not pure? I did the paper test that you posted in the article and Both of the brands I use lit up so fast I had to stomp out the paper on the ground. I tested Bertolli Extra Light Olive Oil 1st This is what I cook with and originally used this on my hair. It’s still my backup should I run out of the main one I use for my hair. The paper caught on fire & the intensity was way more than I was expecting. My poor carpet is forever damaged. l0l
So the next the next kind I tested was Zoe Organic Extra Virgin Olive Oil. I had the exact same results as I did with Bertolli olive oil. I was more prepared for the flames.
On the list Bertolli is listed as bad, but according to the test it as good. ?!?!Here is the pick of the Bertolli that I use.
I’m sorry, I put up the test wrong — we had actually placed the oil in a small bowl and lit it. Obviously it would burn a paper regardless lol.I will go back and have the article edited to reflect this. So if the oil stays lit, then it is authentic and if it doesn’t then it isn’t. This was a few years ago and I thought we used paper. Sorry!
Question … is it only certain Bertolli olive oil that is not pure? I did the paper test that you posted in the article and Both of the brands I use lit up so fast I had to stomp out the paper on the ground. I tested Bertolli Extra Light Olive Oil 1st This is what I cook with and originally used this on my hair. It’s still my backup should I run out of the main one I use for my hair. The paper caught on fire & the intensity was way more than I was expecting. My poor carpet is forever damaged. l0l
So the next the next kind I tested was Zoe Organic Extra Virgin Olive Oil. I had the exact same results as I did with Bertolli olive oil. I was more prepared for the flames.
On the list Bertolli is listed as bad, but according to the test it as good. ?!?!????????Here is the pick of the Bertolli that I use.
I’m sorry, I put up the test wrong — we had actually placed the oil in a small bowl and lit it. Obviously it would burn a paper regardless lol.I will go back and have the article edited to reflect this. So if the oil stays lit, then it is authentic and if it doesn’t then it isn’t. This was a few years ago and I thought we used paper. Sorry!
Also I just looked up another way to tell — place it in the fridge and if it becomes solid then it’s authentic.
I’ve read the original findings that this article bases it’s foundation on a couple of years ago and made the switch to the California brand immediately. Regardless if the paper catches fire, they don’t perform that same test when testing to see if the olive oil is in fact the real deal. I purchase the chefs size of the California evoo (via. walmart) and cook and add in hair mixes. It price is up there, but it truly will last you. So far, so good.
I wrote the wrong test — should be bowl. Light the bowl of oil and if it holds it shows that its authentic. Extra virgin oils were used in the past to light oil lamps before electricity, so this is a way to tell.
I’ve read the original findings that this article bases it’s foundation on a couple of years ago and made the switch to the California brand immediately. Regardless if the paper catches fire, they don’t perform that same test when testing to see if the olive oil is in fact the real deal. I purchase the chefs size of the California evoo (via. walmart) and cook and add in hair mixes. It price is up there, but it truly will last you. So far, so good.
I wrote the wrong test — should be bowl. Light the bowl of oil and if it holds it shows that its authentic. Extra virgin oils were used in the past to light oil lamps before electricity, so this is a way to tell.
Wow! What’s shame! I’ve been using the bertolli one for years!
Same here….I went to Walmart today and bought the Lucini Oil and mixed it with Grapeseed and Sesame Oil
I learned about the fridge test from Dr. Oz. i like that one better because I test it and if it doesn’t solidify then I take it back. It’s un-opened and they don’t have an issue with it. It is weird that the birth place of olives doesn’t make the mark. Also don’t buy Olive oil that come in clear bottles that’s an easy sign as well that it’s not authentic. You don’t want sunlight penetrating your oil like that.
I learned about the fridge test from Dr. Oz. i like that one better because I test it and if it doesn’t solidify then I take it back. It’s un-opened and they don’t have an issue with it. It is weird that the birth place of olives doesn’t make the mark. Also don’t buy Olive oil that come in clear bottles that’s an easy sign as well that it’s not authentic. You don’t want sunlight penetrating your oil like that.
Good tip I will do that
will try this tip – another example – cleanliness matters a lot in every case.
above all, post is equally informative as http://www.lpglobal.eu/post-authentic-extra-virgin-olive-oil-supplier-private-label-service-know-how .
Wow that’s crazy it’s like I always say our natural products for us is in our home lands where are roots were formed. Thanks for the info, you know it’s kind of upsetting to know that food companies do more harm then good, but good for the ppl who don’t get recognized
Good tip I will do that