- The Dollars and Cents of Haircare
- The Why Behind it All
- Is It Even Worth It?
- Watch The Documentary
- Final Thoughts
To make it worth it for us, we would need to invest in our own scientists, and fund our own entrepreneurs so they do not have to sell to these other companies that swallow them up.
We would need to get our teeth into the industry so that the distribution of wealth can begin in our communities.
Nothing is wrong with looking beautiful or spending on your appearance. I won’t even tell you to stop spending so much on hair because that may be an exercise in futility, but we need to seriously decide if we are going to start making decisions for the greater good of our community, for our children, and their children to come.
We need to make decisions that will translate to benefits for us. The documentary revealed that 73% of brands studied admitted that they have greater brand loyalty among blacks. Now ask yourself, how many of the top brands are controlled by us? What percentage of international brands are black-owned (not just black-operated or have a black figurehead)?
What does that translate to in dollars and cents for the black community? We need to support black-owned businesses because then we could have more leverage. We need to take a closer look at whether we are crippling our community or building it.
One thing that is evident, is that we cannot continue to support a high maintenance habit that does not promise any gains for us.
How much do you spend on hair maintenance?