Yup, I didn’t even change the title, why? Because its a good one, why tamper with perfection right? I was watching Jouelzy on YouTube and she did a video and wrote an article for Ebony about the lack of honesty that hair vitamin companies have. Joulzey prefaced the article by saying:
Preface: I didn’t mention this in the video or the article, but I do NOT think it is the responsibility of YouTubers (bloggers, etc.,) to hold the companies responsible for their marketing. This is a business, and I’m not knocking anyone’s hustle. I simply wish the companies took the time to overall be more genuine and honest in their marketing, rather than just selecting folks that already have bountiful heads of hair. Same way I feel about other natural hair companies that are selling the myth of the curl — just show the honest diversity and all will be well.
We have talked about hair vitamins* before and we have expressed our opinion on them in support and from the perspective of if you take care of yourself you will not need to take vitamins*. We have even mentioned the fact that we all produce biotin* ourselves and when you take more biotin* you might have some adverse effects.
The sad truth is, many of us do not consume enough nutrients to give our hair everything it needs to be vibrant and grow at the rate that a little blue pill might provide which makes vitamins* appealing. Not to mention if you get a fast track to your hair goals you might be tempted to indulge a bit as well
I agree with Jouelzy there are marketing tricks for these products and as a result we have to be smart and do our own research about what is best for us. We encourage you to look at the back of the product read the ingredients, look up the ones you do not understand and make yourself aware of just what it is that you are putting in your body.
If I answered the question posed in the video about the shadiness of marketing I would say that there is definitely laziness when it comes to marketing a product especially when using celebrity endorsement. I think when you just give Phaedra parks a bottle and tell her to say she loves it so that everyone will say “see Phaedra loves it, let me go buy it” plays on some form of ignorance that the companies are very aware of.
The thing is though, it is the oldest trick in the book we see it used often by other companies like Weight Watchers or Jenny Craig and they do it because it works. They know that ‘we’ and I use that word loosely, take the opinions of celebrities seriously and might just act on an opinion expressed by one.
Personally I do not agree with the fact that they use just women predisposed to fast growing hair because I have seen a variety of hair types doing a bit of endorsing. But I do agree with the fact that they used women that are very influential to urban culture because they know that is all it would take.
Before you watch the video let me throw it out to you, would you buy a hair vitamin product because Porsha Willams said she does? And have hair vitamins* worked for you so far?
Check out the video below and share your opinion: