This is a fair question to ask because just a few years ago you could barely find any products tailored to curly or natural hair but now you can walk into any store and see several products calling themselves ‘natural’, ‘organic’ or ‘made for curls’. They are aesthetically pleasing with pictures of oils and butters on the covers in a big attempt to get you to pick them up and throw them in your basket.
It gives you a warm feeling when seeing so many items catered to us, but should we be jumping for joy for being recognized as a valued consumer at last, or should be cautious and leery of their products?
Let’s take a trip down memory lane, shall we? When I first went natural almost 9 years ago, I had no clue what to use in my hair nor did I know how to take care of it. After three years of sheer neglect, my hair began to balk at me for just using whatever I had available while I sported wigs, weaves and braids.
Under the pressure, I finally stepped away from the added hair and took on a more nurturing role with my tresses but as I shopped the big stores and beauty supply stores I was stumped on what to buy to add moisture to my thirsty strands.
Some of the items from a few lines that claimed to help curly hair were drying, some created flakes and others were virtually useless. I was drowning in self-doubt and debt as I tried to find anything that would give my curls life.
I became a product junkie because there wasn’t anything out there on the ground that truly could help my hair and I was searching high and low for anything to assist. It wasn’t until I hit the web and found some knowledge and products online that things really started to turn around.
Fast forward to today things have really made a 360 turn around and I can just drive to my local Target, CVS or Ulta and find just about anything I want in order to feed my hair the nutrients and hydration it needs to stay healthy.
Most of the brands that were only available to me through the web are now within an arm’s reach and so many more new and exciting brands have popped up to give me variety and lower prices. My dollars are going further as I can stay closer to my home not pay shipping and the best thing about this equation is that many of these brands are black and women owned product lines.
With this new wave of convenience and popularity for these new and interesting brands there have also been some well-known relaxer brands pushing out new product lines for naturals which, to be frank looks a tad bit suspect. What is this? What are these lines doing changing the colors of their bottles to look aesthetically pleasing to naturals with neutral colors and designs with plants and oils?