These brands never even USED the words natural, organic or essential just a few years ago and now they are jumping on the bandwagon and trying to sell all natural products? Tsk Tsk
Of course this is to be expected, after all the natural hair movement has all but revolutionized how big beauty brands have been producing products. Shampoos are now sulfate free, there is bound to be a line dedicated to curly hair that was once non existent for most brands all in an effort of capitalizing on new trends.
Here is the thing I am far from stupid, I get it, the natural hair thing is a gold mine and relaxer sales have seen a huge decline. Some manufactures may be trying to conform in hopes of riding high again in their profits but honestly, are they to be trusted? Clearly they did not have concern for shoving natural or organic products or services to me prior to my enlightenment, I am not so sure things have changed.
We all know that these companies have the resources to produce products much cheaper with huge marketing campaigns in comparison to our smaller healthier brands . One of my main concerns is that the strength of the big brands will somehow drown out the smaller ones and in the end I will be back where I started.
I’m not too fond of seeing these products on the shelves sitting so smugly right next to the smaller yet much loved brands, they just seem out of place. Another thing I think about is the fact that as a veteran I am very aware of the old practices of these companies and while I know the history a newer natural who is much younger might not.
Sad to say but they just don’t know these big brands are just trying to compete and may not have your natural tresses in mind but rather just green dollars. I think the best advice I can give a new natural when trying to make product choices is to focus less on the brand and more on the ingredient list. Ensure that what the product is advertising can be achieved based on the ingredients on the back.
We have to use common sense too, there are product lines that have indicated that they can naturally stretch out our curls and reduce shrinkage. The question is, how? How will your product stop my strand from collecting water and how can you reduce shrinkage and add moisture at the same time?
It is highly unlikely that bigger beauty brands will have my trust to give me what the smaller brands have been giving me the past six years. I am always leery of getting a great product for an amazingly low price so I’m watchful of their ingredients and motives.
It is still early in the game to see if the smaller brands will retain their footing in the natural hair product industry but I will be keeping a close watch with my fingers and toes crossed because bigger is not always better and an old leopard with new spots is sometimes just the same old leopard.
Have you noticed this transformation and are you trusting or as leery as I am?
Originally posted 2014-05-28 15:00:50.