Endorsements are very expensive and as a whole they do work, still a woman has to decide for herself if that product is great for her and her hair so with all the choices now available, sometimes Mimosa Honey* might get passed up for something else.
Of course feel free to share your own opinion, ours is that there is a market out there that is saturated by beauty products and to swim with the big pack of fish it took more than what the company was prepared to handle.
It isn’t always about race and diversity, it is about money and making sure your brand is in the right place which might mean making some tough but necessary decisions. But with reports that most of their stores have not been profitable since 2010, clearly the decision to close some of them was the right one. Perhaps their focus should be to sell primarily online as well as through major retailers like Target.
The direction of having the products in big box retail stores is much better than having stores dedicated to one brand alone, especially if the stores in question do not offer salon services. It might just have been unrealistic step which explains their decision to close the stores and realign their business agenda.
A company rep made the statement:
We are happy to report that Carol’s Daughter did not file for bankruptcy. To focus more attention on our third party retailers we made a decision to close five of our seven free-standing retail stores through a bankruptcy process. Our products will continue to be in over 2,000 independent retail outlets nationwide with more exciting launches to come that we can’t wait to share with you.”
And this is what the CEO Richard Dantas had to say:
“Today’s filing in no way reflects the parent company’s healthy financial situation, and is a part of its plan to grow the brand through national retail outlets,”
My conclusion? Do you Lisa, I’m not worried.
What say you?
Jasmine Aeisha Jones says
Bring them prices down
lia says
I always thought that their products were too expensive and targeted to mixed ethnicity women so i don’t buy them. Cant say I’m surprised
Sherry Miles says
I’ve tried quite a few of Lisa’s products and even though I liked them, nothing I tried was a diehard product except the Mimosa Hair Honey. I need that in my life. I wish her and her company well!
Celeste Jackman says
She shouldnt have to in my opinion.thars what makes me give it the side eye.
Abigail Wickham says
She doesn’t own the company. She is just the face. It’s where Pegasus wants to take the company
Joya says
Good for you for noticing that she no longer owns the company!
Venus Johnson says
What happened to Mary j and jada? And I agree prices to high.
Diane C. Dejean says
They should bring the prices down….they didn’t file chapter 13
Nessa Rene'e says
That stuff worked horribly in my daughters hair
Clemer Holmes says
A lot of businesses go thru changes, they downsize regroup and keep a stepping, she will do likewise.
Shawna says
I bought a few things from Carol’s Daughter when I first started my transitioning journey mostly because I was too afraid to go into the drug store or Sally’s to look and see what my options were. I purchased the transitioning kit, the monoi starters kit, the healthy hair butter (which I don’t think they make any more) and I received the olive oil infusion kit for free. I really like the transitioning kit because it just makes it incredibly easy to care for all the needs of transitioning hair. The monoi kit is fine and its nice because it prevents breakage. I wasn’t as big of a fan of the healthy hair butter because it doesn’t do as well holding curls as I would have liked (that also might have been because my hair was also very straight at the time). And I really like the olive oil infusion kit (even though it did come to be in a busted package). I would consider buying other Carol’s Daughter products but I agree that the prices should come down and that whole membership thing shouldn’t cost you money either. Especially since the discounts aren’t all that great to begin with.
Tashie Githiaka says
I’d like to try also but too pricey for me. I don’t think hair products should be so expensive. Lower prices will create more revenue
Alexis VincentmartinWife Flowers says
SUCKS Carols Daughter HAS SOME GOOD PRODUCTS BUT SHE REALLY NEED TO LOWER THOSE PRICES OF HER’S IS JUS TO HIGH IN THIS DAY IN AGE PEOPLE CAN’T AFFORD WHAT SHE’S ASKING FOR WEN IT COMES TO HER PERDUCTS THE ECONOMY REALLY SUCKS RIGHT NOW BY BRINGING THOSE PRICES DOWN MORE MONEY n PEOPLE WILL COME HER WAY THEN HER BUSINESS WILL PIC BACK UP n SHE WILL BACK IN BUSINESS…SHE REALLY NEED TO STAY AROUND WE NEED MORE BLACK BUSINESSES n BUSINESS PEOPLE SO I PRAY SHE STAYS n DON’T BECOME JUS A MEMORY…… SHE HAS GOOD PRIDUCTS VERY NICE DON’T WANT TO LOSE HER HOPE SHE TAKES R ADVICE n SLASH THOSE HIGH PRICES..!!!
Lynn says
I was actually going to try Carol’s Daughter products a couple of years ago till I found out there’s corn oil in it. For the price of those products I refuse to use something with corn in it. There’s enough corn in the food products we eat I don’t need in my hair.