Moisturizing with oils
Basics are basics and they are never going to change. Certain things will always and forever be a part of anyone and everyone’s hair care routine.
Because our hair has to have moisture in order to thrive, moisture matters. It has mattered since the beginning of time, and it is what it is. There are many ways to infuse your strands with moisture. There are also different types of moisture that you can infuse into your hair.
Water is the best and most effective moisturizer for your hair. Oils are often used to lock in water for longer periods of moisture retention.
This being the case, water and oils* are moisturizers that cross over that gap between how we care for relaxed hair versus how we care for natural hair. Both hair types can benefit from proper moisturizing.
Now, because you can’t add water to relaxed hair that is already styled, adding oils is a great alternative. Naturals often will spritz their hair with a little water to revive a style, however, spritzing oils* onto the hair to liven it up works on both hair types and can be used to perk up a style in the same way that water can.
Different than regular conditioning, deep conditioning provides benefits to the inner layers of the hair strand. No matter which hair type you rock, the inner layers of anyone’s hair strands can benefit from deep conditioning. Keeping hair strong from the inside out, ultimately will result in healthier, shinier and lusher strands.
It’s for this reason the Jane Carter Solutions and Shea Moisture* brands are able to cross market their deep conditioning products with success.
There are definite differences in the way relaxed hair and natural hair are cared for, however, there are also similarities. Brands are conscious of this are they are creating products with dual functionality more and more frequently.
Consumers are also becoming more aware of the basics of hair care that are not restricted by hair type. This means they’re looking for techniques and products that simply work, regardless of the where they sit on the shelves of stores.
Bridging this gap is easy, we just need to start with sharing our knowledge about the products and techniques that work for us. The conversations no longer have to be divided when it comes to what we use to make our hair look amazing. How many of you are still relaxing and what products do you use that women with natural hair also use?