- Say What?
- Why All The Talk About The Movement Ending?
- What’s Their Evidence?
- What’s The Fuss About?
- We Made A Difference
Rumour has it that natural hair is a trend that is ending. I feel all kinds of ways about this. In the first place, yes we are trending but this is not just a trend. It is a lifestyle, it is part of our identity, it is a representation of our diversity.
This isn’t just about beauty, it’s about our heritage. Those are the things at the core of the natural hair community and as long as those pillars are the foundation there will be nothing to worry about.
Perhaps before I continue a little vocabulary lesson is in order. A general Google search will reveal that:
A trend – (noun ) A general direction in which something is developing or changing.
A fashion – Simply put, trends don’t necessarily have a lasting impact and if any at all, it is superficial or on the surface.
A movement – noun 1. An act of moving. 2. A group of people working together to advance their shared political, social or artistic ideas.
Now based on these definitions and the characteristics of all, it is safe to say that the natural hair community did not just materialize and start sweeping the globe.
It has always existed to some extent and the surge created by connections over social media and the world wide web, just magnified its existence. It is, therefore, reasonable to say that the community morphed into a movement but the roots have always been there.
For this reason, we cannot be dismissed as a fad or a trend. I’m glad we could clear that up.
Some years ago when the natural hair movement blew up big, there were many who wanted it to be a fad. When it lasted longer than they anticipated they supposed that it was a trend that would soon die a sudden death as all fads eventually do.
I can imagine that chief among those was the relaxer companies. How dare black women walk away from the creamy crack? How dare they break free of the bogus beauty standards that were systematically created to keep them feeling that they had to buy all the products out there to ‘fix’ their otherness?
The way our world runs, you can’t just say something and expect us all to buy it hook line and sinker. We need proof. Show us your evidence. I wouldn’t even be surprised if they cite some misrelated rhetoric filled with manufactured facts. But we’ll show ours first.
According to social media analysis tool Spredfast there were 554,048 posts using the hashtag #naturalhair on Instagram in the first two months of 2017. The posts received 1,646,842 comments and 81,303,058 likes.
When you assess the situation, you’ll notice that even if they insist on relegating the movement to trend status, the very fact that we are having this discussion proves that it is here for the long haul. Think about it, if fashion trends change about as often as one changes underwear, then this is not based on fashion solely and it is not a trend.
Yes, many wanted it to fail, even many of our own kind. They just didn’t see why it was necessary to have a movement that taught you how to embrace your kitchen and your shrinkage. To them, it was a regressive step.