Do not chase me off your time lines and blog feeds yet. I know you are tired of reading about this, I know you find these stories laughable with a tinge of disgust and slight bitterness.
Allure magazine thought it would be interesting to do a tutorial in their current issue of the magazine for white women who want to have afro’s. The tutorial was cute at best but showed their lack of diversity as an organization.
Not to mention the fact that they did not even bother to have a five minute consultation with an actual black person with an afro before publishing the piece.
They didn’t bother to give any historical perspective, or even use one black model, but why would they, this tutorial is not about you or me, it has nothing to do with being black.
It is a #costume #trend #style a #newway of doing things, something the average white girl can apply to her beauty regimen without the burden of the style being political, fists up.
Above would be the instructions for said afro sans, the necessary genes. When you read it, it seems quite easy to do all you need is a cotton t-shirt and some mousse. Who knew!
Hate to break it to ya, but the result will not be an afro at all, it wont even be Afro’s cousin but don’t tell em I said so, magazines must sell at whatever cost.
As you can imagine the fire storm on social media was pretty epic, sometimes I wonder if we will ever get tired of fighting these battles:
“Everybody wanna be black but nobody wants to be black ! #allure #Afro #naturalHair #mediaTakeout”
“I knew this would happen but I’m surprised at how fast it happened. We are really the trendsetters. They admire us but we never get credit. #afro #kinkycurly #naturalhair #naturalbeaty #kinky(affiliate link) #allure”
Don’t worry Allure responded to Buzz Feed when they first carried this story, here is what they had to say:
“The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what’s happening in our country today. The creativity is limitless—and pretty wonderful.”
Oh how charming of you! SMH