If you have not heard, natural hair is big business. From hair care products, books, shops, salons, and a variety of websites that have found a way to create wealth for the owners and participants.
Gwen Jimmere the CEO of Naturalicious is the first black woman to own a natural hair patent for one of her products and that is a huge accomplishment.
Owning a patent for any product formula you have created and have turned into a business seems like the natural progression for any business owner, but is not always easy due to process of obtaining one, the quality of the product and the reputation of your company.
According to the Huffington Post:
Jimmere, founder and CEO of Naturalicious, received a patent from the United States Patent and Trademark Office for her company’s Moroccan Rhassoul 5-in-1 Clay Treatment–a hair product that does the work of a cleanser, conditioner, deep conditioner*, leave in conditioner* and detangler all in one simple step.
She initially developed this revolutionary product in her kitchen, and it is now sold in Whole Foods stores in the United States as well as in other locations internationally.
In addition to her patent, Jimmere also owns a number of trademarks for the company. As an independent brand, this gives Naturalicious an advantage amongst its competition. Intellectual property helps to strengthen a brand significantly, and can help a company develop stronger consumer loyalty by creating heightened brand recognition.
Intellectual property is at the very foundation of a business. It can significantly contribute to a company’s bottom line and can ultimately be a major wealth creator.
For Jimmere, she had an idea that fit perfectly into the natural hair care world, yet was so disruptive that she developed a unique, systematic process for caring for natural hair that the world had never seen before–one that saves customers over 80% of the time they usually spend on their hair and over 60% of the money they typically shell out each month.
The Huffington Post also acknowledges that this patent will start the process for other “product creators, quite literally, owning their beauty from a legal standpoint, as well as protecting their creations from imitators who seek to profit from their ideas.”
Congratulations to Gwen for being smart about her business, read the rest of her story here.