Do you speak Emoji? Most of us do and if you are the girl that communicates regularly via emoji, then chances are you have used many of the ones available once or twice to share the emotion you have so that your receiver really ‘gets the message’.
Dove recently launched some new emojis that all the curly girls are talking about this week. The added curly hair, kinky* hair and wavy haired emojis, because as you know most of the little characters we know and love have straight hair. According to their Adage Campaign they saw the void and tried to fill it:
Despite the thousands of emojis in existence, research by Unilever’s Dove found a shocking void: All of them had straight hair. So to fill the gap, and help promote Dove Quench products for women with naturally curly hair, the brand is launching the Dove Love Your Curls Emoji Keyboard.
It may be hard to see emojis addressing a significant social problem, but Unilever VP-Haircare Marketing Rob Candelino believes they can.
“When 73% of people in this country claim to use emojis every day, they’re very quickly becoming the new currency of communications,” Mr. Candelino said. But even though one in three women in the U.S. have naturally curly hair, they can’t find emojis on keyboards that look like themselves. “We just thought that was wrong,” he said.
Dove has been fighting the battle on behalf of women with curly hair since it launched the Quench line last year. Prior to that, its research found only 10% of women and around 40% of girls actually like their curly hair.
“Having curls makes them feel anxious as young as 5-years-old,” Mr. Candelino said, and a lack in curly-haired emojis just adds to curly-haired women and girls “feeling marginalized,” he said. “We hope to help women see beauty as a source of confidence, not anxiety.”
I think its pretty cool what Dove is doing however I am not sure about their stats since they just started ‘fighting the battle on behalf of women with curly hair last year. I would say they have definitely helped the fight with their dollars and innovation which is a great accomplishment in itself.
Right now the emojis can be found here, so download and enjoy!