Like McDonald’s with their healthy options menu, relaxer companies have made serious efforts at creating healthier scenarios around the chemical relaxer. For example, providing super, lye, or no lye options, adding protein and oils* to their formula, providing strict instructions on conditioning within the kits or even providing a great conditioner for the hair and constantly improving the product to keep the hair as strong as possible.
With the facts now straight, there are some aesthetic benefits to having a relaxer, some of which our mystery relaxer company has cleverly outlined, worth mentioning.
1. Some women simply prefer straight hair
Instead of adding heat to the hair constantly to create a straight style it might be more practical to permanently straighten the hair using a relaxer. Most women who have made this choice find that their hair is much healthier because they avoid heat and they are able to maintain the style they prefer.
2. Style versatility
Much like natural hair, relaxed hair can provide many options when it comes to styling. It is much easier to do a roller set, rod set or any curly styles and switch back to straight with ease.
3. Relaxed hair can be healthy hair
There are countless examples of women with relaxed hair that have met and exceeded their healthy hair goals. They have learned the tricks of the trade and have used relaxers to their benefit. Healthy relaxed hair regimens, include consistent deep conditioning*, stretching the relaxer, proper sealing techniques , trimming and protective styling
With that said the notion that natural hair is ‘not for everyone’ can be understood on the surface of conversation, however one could argue that what naturally comes from your scalp is for you whether you like it or not. Nature made it that way!
Choosing to relax is a style choice while wearing your hair in its natural state is ultimately who you are in the raw, no alteration, it isn’t a choice a trend or a style. Additionally there are no limitations, on style, lifestyle, career or health if you choose not to relax, black hair is versatile, no questions asked.
Still we must ask ourselves, in a market that seems to be dwindling if you were a relaxer company, how would you market your products effectively without sounding too desperate?
It isn’t easy, but if it were me I would focus my attempts at improving the product, I would continue to provide great instructions on how best to use the product, I would provide all the tools necessary to make the process easier and I would educate stylists and customers on how you could could still achieve healthy hair despite the harshness of the chemical.
Most importantly I would avoid at all costs comparing natural hair to relaxed hair because when you do that the water gets extra muddy, McDonalds never tried to prove that a Big Mac was healthy and they still make millions.
What are your thoughts on the letter?