“Slap the words butter, smoothie, pudding, souffle, and most of all CURL on a product and its almost guaranteed to fly off the shelf.” This comment was by EbonyCPrincess of Longing4length on one of my articles a while ago.
It made me giggle at the time because it’s an accurate observation and cringe inducingly true in my case. In fact just a few days prior to this comment I was at my local BSS perusing their usual mineral oil* laden shelves and secretly wanting to slip my business card to the women buying this stuff, when I came across the Curls Unleashed product line by Organic Root Stimulator.
I don’t often find much in my little BSS worth buying but looking at the ingredients of these products and the tag line ‘Nature Got It Right The First Time!’ (obviously a nod to natural hair), I was fascinated.
When I do product reviews I tend to go for conditioners every time but I have learnt that there are very few conditioners that my hair does not like so to broaden my horizons, I opted to leave their wonderfully named ‘No Restrictions Moisturizing Conditioner’ out of this review. I may of course revise this review in the future to include more products in the line.
|Looking at the ingredient list of this unassuming bottle I was a little bit taken aback to notice that it contained Sodium C14-16 Olefin Sulfonate which I recently found to be just as drying as sulfates depending on the context.In this particular formulation that ORS have put together however, this is hands down the best sulfate free shampoo* that I have ever used! I seriously cannot rave about this product enough.The shampoo has a very light fragrnace and it is transparent putting me in mind of a mild baby shampoo but it lathers beautifully. After 2 throrough washes and even allowing the product to sit in my hair for a few minutes, my hair was still left soft and smooth after rinsing.Of course I wouldn’t use it before a protein treatment, for that you need a hard core clean, but before a moisturizing deep conditioner*, this shampoo would be fab.Buy in the US