2. Know your purpose
One of the things you should know before becoming a hair blogger is why you are creating a blog, writing for one, or creating a YouTube channel. You should not just do this for money because not a lot of money comes out of it– at first.
You can make money from it, but it requires a lot of foundation work. Some people have quit their full-time jobs and continued blogging because it paid all their bills. Most people blog part-time because they are students, work a 9-5, or running some type of business. All of those people do not have enough time to consistently work on a blog.
They work at the blog because there is a bigger reason than money for them to get out of bed and start filming, start writing, continue editing and continue to share their posts.
I believe that identity and hair are very important so I continue to write information pieces based on the things that I have researched, but I also want to encourage.
I started because I had useful information and I felt that sharing that information would be useful for young women and teens could be encouraged while learning how to do their hair and develop healthy hair habits and healthy habits in general. As it turns out, I do tend to cater to identity, self-esteem, hair comparison, and hair health.
I believe in taking care of the whole person and if one does that, the person will be equipped to better manage every facet of the person’s life. So, my main purpose is to promote self-love and self-esteem through hair tips, styling aids, and information on black hair.
3. Find out your audience
Now, that you know why you started a hair blog, it should not be too difficult to find out who you started the hair blog to reach. As a hair blogger, it is important to know you cannot be too general.
Sorry, everybody cannot reach everybody, but everybody can reach at least one other person– that is your audience. As I said before, I want to reach out to young women and teens who need to know that their hair is beautiful and they need to know how to take care of it.
Sometimes, women try to implement a hair routine that does not work for their hair type, hair density, nor does it work for the amount of time they have so I have started to write for those people. That’s my audience. If you have no clue who you want to reach, find out who you care about and remember it cannot be everyone.
4. Hone your skills
The best thing to do if you want to be a hair blogger is to start writing or filming and keeping it private until you are ready for your big launch. Remember to always be willing to improve your material, your form, your style, and always make sure you edit what you write or say.
I know I am a student so it may be easier for me to take writing classes, but for many, taking writing classes is not something they can afford. However, there are free online classes that you can take. If you put in the effort into learning photoshop, public speaking, film-making and photography, writing, editing, and web design you can seriously make a lot of difference in someone’s life.
5. Stay Motivated
Remember ‘your who’ and ‘your why’ because those are the reasons you need to be a hair blogger. Your audience is anticipating your next piece and they want to hear more from you. Your purpose should outweigh any reason to sleep in or to do something else rather than getting up and starting to write or film!