The natural hair movement has been steady and strong for about a decade and turned into full blown bloom around 2010 with newly naturals taking over in fashion, style, corporate America, they are demanding and deserving attention and love. This love has increased the demand for products, information, styles, and maintenance that the traditional hair salon was unable or even unwilling to give.
In this day and age of technology we see the boom in natural hair bloggers, vloggers and authors who are giving their knowledge on natural hair and how to take care of it yourself. Yes, most naturals are taking care of their own tresses and can do anything from trimming to styling to coloring all on their own without the need of the traditional salon.
This poses a dilemma for the hair stylists who are still relaxing and still catering to a group of women who are dwindling. It’s not just because of natural hair though, many women are sporting wigs* and weaves* even at the high prices of units and service because they like the convenience. When you spend THAT much money you tend to want to save in other areas so you are either not getting your hair fixed at the salon as often or just decided to do away with the service altogether . Either way, the average woman is probably not going to their regular stylist as often.
There is a need for the traditional hair stylist to adapt to the changing tide on the hair norms for black women. Natural hair is not a fad but rather a lifestyle change and despite the long and prosperous hay day of the black hair salon, if the vast majority want to reclaim their community status then they must learn how to take care of natural hair.
It’s a no-brainer and as I listened to the crying shop owner cry freely while expressing her concern, I couldn’t help but be grateful for her wanting to learn how to adapt. she wanted the knowledge to gain back her clients. The only problem is even if she adapts, will they EVER come back?
Do you think the natural hair movement has forever changed the financial powerhouse of the black hair salon?