How many of you subscribe to any of the subscription box services for hair products? The concept that was introduced to us by CurlBox was pretty brilliant. You could get full size products as well as samples of hair products all for a small monthly investment.
Curlkit joined the craze early in the game and have held on steady among the vigorous competition. Their ability to get various Youtubers to do an unboxing have been pretty effective because a ton of women have joined their service based on those videos alone.
Well in an effort to continue being innovative the company entered into a partnership with the Kardashians and they decided to share the news with their followers on Instagram
By the way, this month we’ve got something to die for. You know we love bringing the hottest new brands on the market, so this time we joined forces with an EXTRA special celebrity partner to give you an exclusive product from her personal line.
I am not sure if Curlkit woke up and forgot entirely about who their primary audience was but we were sure by the end of Saturday they were reminded and not in a nice way.
That is just a snippet of the backlash there was a ton more comments just like the ones above that echoed the same sentiment.
The girls over at Black Girl Long Hair was able to get the exclusive on what the owner of Curlkit had to say about the whole thing.
Curlkit’s mission is to introduce our subscribers to products for their natural hair without them having to pay the full price. We were introduced to the Kardashian Beauty Curl Defining Cream Gel by the brand owners, Farouk.They are also the manufacturers of Chi and BioSilk. Our selection of this product was made the same as every other product and was based on the ingredients as well as testing by our team. The product contains no Sulphates, No Parabens and No Mineral Oils*.The Kardashian name had no bearing whatsoever on the final decision to include the product in our Kit. We hope our subscribers will be open to trying the product and see if it works for them.
In other words, ya’ll need to have more of an open mind! *wink*. What do you think about this would you unsubscribe from Curlkit if you found they included the Kardashian hair care line?