Are Relaxer Companies Running Scared Because Of The Natural Hair Movement?

Creme of Nature with Argan Oil No-Lye RelaxerDigital media has been a revolution in the hair care industry. As little as ten years ago there was precious little information online about black hair and even less about natural hair. There can also be no doubt that the natural movement gained momentum in the beginning mostly because of forums, websites and blogs.

It may seem silly to say now but in the past a lot of women never really saw the connection between weak breaking hair and relaxers. Even today at a hair shop on any given Saturday you will see a stylist suggest to a client that the relaxer should be left of a bit longer than normal. ‘You’ve got resistant hair’ being the mantra.

The fault in this instance is not necessarily the relaxer’s, rather it’s the stylist’s method of application that is facilitating breakage. That along with inadequate information to the client on how to care for their hair between appointments leads to average length of relaxed hair being neck to shoulder length.

Even so, it’s no wonder than when the idea of going natural so that your hair could grow longer was introduced, a lot of us jumped ship without question and had our suspicions about relaxers confirmed when our hair finally became longer than it had ever been before.

Since then there have been different sects of naturalism that have developed. There are those who never use heat, those who wear their hair heat straightened most of the time, those who concentrate on curls be it via wash and go’s or twist outs, those who shun the idea of curls and even those who keep their hair in low maintenance braided styles majority of the time.

As the natural movement hots up and gains traction, a lot of women who have gone natural themselves have taken to putting down women who choose to remain relaxed. The term ‘creamy crack’ that refers to hair relaxers has many negative connotations to women who choose to remain relaxed. The suggestion that you are literally a crackhead doesn’t sit right with many for obvious reasons.

With so many self styled natural hair gurus online and with the sheer number of natural blogs and websites outpacing relaxed ones 2-1, the natural movement will certainly go from strength to strength. Far fewer relaxed ladies have reached ‘long hair nirvana’ (as compared to natural sisters) and there is definitely a need in the relaxer industry to reinvent itself if it is to survive.


Originally posted 2012-11-12 21:56:30.

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About Alma Ruddock


I’m Alma Ruddock, the founder and editor-in-chief of Blackhairinformation.com. I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started BlackHairInformation.com as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.

About Alma Ruddock


I’m Alma Ruddock, the founder and editor-in-chief of Blackhairinformation.com. I stumbled on a hair care forum back in 2008 frustrated with my breaking relaxed hair and the information that I found there changed the fate of my hair, and quite possibly my life, forever! I immediately started to transition to natural hair and started BlackHairInformation.com as a way to help both myself and other women of color achieve their dreams of long healthy hair. I have now achieved my goal length and I continue to help others achieve their dreams too. My three passions are hair, art and entrepreneurship and I love to be able to bring my unique view on hair growth and successful hair journeys to our readers. I am an eternal optimist and workaholic. In addition to BHI I have founded quite a few other websites and businesses including Elongtress Hair Vitamins and Urban Gyal which all fall under the umbrella of my company Coils Media Ltd.

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Denise U MorrisDominique Taylor-CrawfordVivian JacksonBlackHairInformation.comVevais Marvelous Meyers Recent comment authors
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Lia Jackson

I hope so, enough love what god gave you

Doris Walkins

60%??? Is that accurate?

Sharonda Milburn

They should be cus I’m not going back b4 I do I’ll go bald but they shouldn’t be natural isn’t 4 everybody.

Celeste Jackman

Lia Jackson i think women do.some straighten their hair because its what they prefer. 🙂

Alisha Marie Berry

Yeap ^^^ I still straighten mine Its easier to much stress on my back and neck having scolios I don’t have time to detangle for 45 minutes lol I was natural for a year I believe

Liz Marie Maysonet Sostre

60% that’s not a lot! Super amazed.

Haniece Fearon

I get a blow out. That’s about it. I’ve been natural since 2010 and I haven’t looked back. Perms used to eat my scalp and I don’t miss it one bit.

Kerimah Rogers

60% ?????? Sure about that?????? I was thinking more like 10%. It seems as if almost every black woman is natural except me. Too time consuming for me. But one day all the relaxer/perm companies might go out of business and then we will all be FORCED to go natural.

BlackHairInformation.com

lol. Online majority of us are natural but in real life, women on the street, relaxers still rule.

Blessedfrom Above

I believe it will go 50/50..

Zahna Colmant

They are not worried. They have a whole new market. These companies are now making natural hair care products & still making tons of money.

Velecia Akpowowon

Yes I need that in my hair now. I haven’t put a perm in my hair for 4 months

Alisha Detox Murrell

I actually just permed my hair from being natural after a year, less stressed my hair looks healthy and is more manageable, natural wasnt for me. And this perm is awesome along with hairfinity

Desiree Footman

I love my creamy crack, natural isn’t for everyone!

Mary Loretta Simmons-Hart

I didn’t know there was a natural hair movement.

Jamillah Davis

Where have u been?

Vicki Steverson

Been natural all my life, didn’t know about a movement.

Jamillah Davis

Prior to the last 3-5 years have you seen all of the natural hair care products, blogs, you tube videos, FB pages, natural hair seminars, women with natural hair etc devoted to natural hair? I’m sure u haven’t, because there wasn’t a movement/realization like there is now! Women and various companies all over the world are realizing the beauty in natural hair and what it takes to care for it.

Freda Etienne-Seals

Been natural nine months, it takes time ive wanted to perm it, cut it but got braids instead lot of work doing natural.

Miriam Correa

No one needs relaxers. You just need a good blowout. Dominicans are usually good.

Vee Smith

not true. i relax my hair to make it manageable. not for a look. blowouts would not work for ppl who sweat alot in there hairline. that would be a waste of time and money and i would most likely suffer from heat damage

Teah White

I love my relaxed healthy bra strap length hair. It’s not about “not loving what god gave you” it’s about this being MY hair and I can do what in the world I want to do with it! I’d rather get a relaxer than get a blow out all the time then have heat damaged natural hair.

Terry Matthews

I haven’t had a perm in almost 7 months and I was tempted to get one but I decided to just get a protected style(braids). It’s very expensive going natural but we shall see how it goes.

Mary Loretta Simmons-Hart

Jamillah natural is how I wear my hair been wearing it this way for 10 years now. I just thought women were just taking a break from perms didn’t know it became a movement.

Sabine Fontilus

was there a survey taking to come up with this percentage?? if there was my family aint get it. smh .

Vicki Steverson

I have been natural all my life, many others also. When did it become a movement to be your natural self?

Pattie Armstead

Natural isn’t for everyone…relaxers isn’t for everyone. Wear what pleases you-no one else.
I’ve been natural for 8 months and did another big chop. I love it short.
It was four almost five inches long and it took too much of time.

Evoni DeFreitas

I didn’t know that taking care of what naturally grew out my head was a movement. But to each its own

Samara Sullivan LovingJesus

They shouldnt be bc like most “trends” those who went natural just bc of the movement will return relaxed again. Nothing wrong with it. Im only natural bc relaxers werent good on my scalp not bc i wanted to find myself or find who God made me. Relaxed hair didnt make me forget who i was and what God gave me. Only made doing my hair, faster and manageable

Chastity Staten Alonso

I get mine relaxed but I go to a professional. I’m scared to do it myself.

Ebony Coker

I love my healthy relaxed hair

Tamika Sinless Boyd

I was natural for 9 months! I gave in to the “creamy crack” last night, don’t judge me lol

Yolandaa Hair

i think go back natural( like me since last june) or be with relaxed hair is a choice,not by force or because is trendy. why do we have to create much think to make natural hair look relaxed hair without perm the jair. anyway whatever yr choice just keep up( natural,relaxed)take care of it and don t be a freak products or freak heat too much, even if it is not easy sometimes. PEACE EVERYONE

Cam'el Giftedhands Jones

Absolutely! That’s the reason natural hair care products cost 3x as much.

Precious Lee Williams

Is it really “natural” when you still have to put so much product in your hair to achieve a desired result. What ever works for each individual is what’s best for them.

Jamillah Davis

Why do so many women think you hate yourself if you straighten your hair, when in fact, most women were brought up getting their hair pressed and got perms when they were older. Our parents did our hair, not us. We grew up getting our hair straightened and continued the “process” as adults. Now that we know how horrible relaxers are for the hair and body, and how beautiful our natural hair is, we’re starting to embrace it and are learning/have learned what products and styles work best in our hair.

Mary Loretta Simmons-Hart

Jamillah I in fact like several of the pages and have seen several you tube videos but I guess what you all called a movement I just look at it as women learning to care for there natural hair.

AnJaayla Socialite

No.

Stacey Lawrence

I just wonder why people can’t just mind their own business? What’s good for one may not be good for somebody else. Live and let live!!

Ebony Coker

Amen to that Stacey Lawrence

Maybell Lena Killion

No, because they think it’s a fad and they’re right for some it is just a fad!

Abbie Pracket

Seems like people always get a additude wen u trying to teach them something rite n its sad,I’m sure we did get perms n press wen we were kids bc our parents didn’t know any better, just like u can’t c God dont mean he’s not real,just bc u can’t c the cancer doesn’t mean its not real,u can feel the sores tht it cause from the damage of the perms

Michelle M
Michelle M

Do you realize that each religion have a different name for God? That been said just because you are giving out information does not mean that anyone person has to follow or believe what you are saying. There maybe a link to cancer with the use of relaxers but their is also a link to cancer with smoking and people still smoke. Please be open mind when you are sharing knowledge or a message, because not everyone will want to listen or care for your message.

Vanessa White

Team relaxer!! Whoop whoop!! ❤️

Donna Davis

I don’t think they’re running scared. It may have an effect, but there will always be women who prefer to use relaxers.

Michelle M
Michelle M

Why do black women feel the need to put down each other? Whether you have processed or unprocessed hair, your hair is natural. There is not such thing as natural vs relaxed just processed vs unprocessed but then in my book who cares. Women of other ethnicity process their hair and you don’t so any hoopla about it, so we need to get real about it. What I love about the black hair movement is the information on how to take really good care of my hair whether it be processed or unprocessed.

See Jay

Natural is for everyone! You just simply choose not to have it

Ebony Coker

Not for me

James L. Mitchell

As a stylist im pro-chemical but not buy relaxers or colors in a store (box kind) they are harsh on the hair, leaves calcium build up, has rat poison, dosent last and metallic salts in them. If you’re natural and want to have the flexibility of wanting to wear your hair straight and or curly then I recommend a keratin treatment i use the Pavonia brand and my clients love it and it works wonders.

Shana Nelson

They should be….

Ebony Coker

I always get a professional licensed stylist to apply my relaxer

Latarsha Smoothsoulsistah Evans

Whatever we choose to do ladies, let’s just uplift each other! Be encouraging and kind to one another. That goes a long way….

Dionne Steele-Palmer

You can keep that creamy crack! Natural hair is beautiful!

Phrederica Holloway-Jordan

I relax my hair 3 times a year and probably always will. So, they can count on my business.

Rashida S.

Team healthy hair relaxed or natural !

Toy Jaynell

Idk know about their relaxer but that oil spray and deep conditioning pack is good

April LovingMyself Wimple

As long as my hair is healthy I’m still going to use relaxers. I love my relaxed, healthy hair. I actually used the relaxer that is shown in the picture and I like it a lot. Of course I used regular strength though. Relaxed or natural we still must treat our hair with care. #Relaxedhairocks #Healthyrelaxedhair

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