GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins so as to increase strength and vitality. This Shampoo is for normal to dry hair types. Look in the Ingredients section for a listing of *USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in america Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was maturing his talents and determined to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball . Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as imaginable without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with atypical visuals and graphics.
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MOISTURIZING CLEANSER: 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins to increase strength and vitality
COLOR SAFE DAMAGE CARE: GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo is designed to offer protection to over-worked, over-processed and color-treated hair whilst locking in color and shine Your hair will be hydrated, moisturized and perfectly pH Balanced!
EVERYDAY PH CONTROL: With Aloe Vera, Rosemary, and other Botanical Extracts contained in its formula, GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo adds moisture and manageability to your hair whilst remaining gentle enough for on a regular basis use
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use quite a lot of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
NO PARABENS & SULFATE-FREE: GIOVANNI products do not contain any parabens, sulfates, or other harsh chemicals that are most often found in hair products, leaving you with strong, beautiful hair