Relaxer Sales Decline Once Again But Wigs And Weave Sales Remain Strong

relaxers sales down while weaves and wigs sales upA 26% decline overall? Ouch! We know a few relaxer company CEO’s are probably not sleeping too well at night due to the these daunting sales numbers that have been nosediving for a few years now.

New reports have come out about the straight up beating relaxer companies are getting in terms of their sales numbers which compared to years ago have been on the decline. Stats please?

Two years ago, MN reported that relaxer kit sales dropped 17 percent between 2006 and 2011. New information from Mintel, a consumer trends firm, finds that relaxer sales have, again, taken a nosedive. In 2008, relaxer kit corporations reeled in a $206 million profit. In 2011, their revenue dwindled down to $179 million — a 15 percent decrease. This year, Mintel expects profits to plunge down to $152 million.

I thought for a company to succeed they needed to have a steady increase in sales? Hm maybe I was wrong! Ok, enough of the sarcasm we would not dare perpetuate the madness of creating even more competition between choosing to rock your natural hair versus choosing to relax it.

We still believe that what you do with your own hair is a personal choice and healthy hair comes in all forms natural and relaxed.

But it is important to speak about the decline in sales and what it means directly and indirectly for the natural hair community as well as women who choose to relax and of course the hair industry overall.

For our naturalistas out there, this may or may not be good news; as a matter of fact most of us just find the information interesting but we are mostly indifferent because it does not really affect our hair journeys.

There is no reason to use this information to stick it to the relaxer companies or women who continue to relax their hair. You know that in your face, talk to the hand kind of stuff is rather juvenile so we would rather look at it as an opportunity for gains in our own community.

Touching on the business side of things for a bit, there is space now for companies, salons, and merchandise shops to take full advantage of the buying power of individuals who have chosen to spend their money elsewhere. Stats please?

On the flip side, shampoos and conditioners formulated for Black natural hair has skyrocketed. This year profits are expected to peak at $257 million which is up from 2008′s $211 million. This is a 22 percent increase in just three years.

Styling products for the upkeep of natural hairstyles are also, of course, reaping the benefits of the natural hair trend. “The styling products segment has also increased from $220 million in 2008 to an estimated $268 million in 2013,” Mintel notes. Relaxers are the only Black hair care products that have dropped.

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About Petra

Hi I'm Petra Lomax , a staff writer and editor for . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

About Petra

Hi I'm Petra Lomax , a staff writer and editor for . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.


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Alexandermichele & CompanyNikki BeeSherry MilesAlexis Vincentmartinswife FlowersJayme McCarter Recent comment authors
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Shekeina Coley

I think it’s better to add hair than to chemically burn your scalp and hair…but I don’t use either anymore.

Niecey Gee

Personally speaking both industries will take a quick nose dive because I REFUSE to support either!!!!! (okay i do wear micro braids once a year from the AFRICANS so I have no idea where the hair comes from)

Ashley Iainttakinnoshit Plummer

The wig and weave usage has nothing to do with going natural. Folks just in denial about who and what they are and continue to spend spend spend to keep the denial ignotance and hatred going

Denise C Whitby


Kandace Green

You can keep your hair the way that it naturally grows from your scalp AND have multiple styling options with wigs & weaves. I love wigs!!

Ebz YaDig

That’s because so many are going natural n most use weaves and wig like I as a protective style

Casey Nicole

At the end of the day it’s just hair. Style it how u like it.

Tamisha Rantila

Black women are going natural, including myself. I notice my hair is healthier now without the relaxer.

Alexis Vincentmartinswife Flowers


Mighty-Royal Rah

Weaves and wigs are ALSO worn by many MANY other ethnicities… not JUST Black people. I
Personally. .. I think it is better to wear a wig pr weave than to permanently alter the hair texter with a perm.

Jayme McCarter

I’m not surprised. I think it’s a good thing to a certain extent. Weave and wigs should always be an option not a requirement for daily life.
My personally wear custom wig while I allow my hair to grow. With wigs and weave you can color it, cut it, bleach it, fry it with heat and buy some more. But once you damage your natural hair it’s damaged!

Sherry Miles

I can only speak from experience. Not only is my Dermatitis now gone, but I’m finally getting my thickness back since leaving chemical relaxing behind. I went natural for my scalp’s health and not for faddish reasons. Every time I pass that aisle in the store, I’m relieved I no longer browse that section.

Nikki Bee

Uh, I wear wigs to keep from styling my hair daily after workouts. I’m not natural but refuse to relax my hair every 6-8wks. These days people like variety. Work hair, weekend hair, club hair, new boo hair, styling on the chix hair and hair that’ll stay put thru a praise dance. Hallelujah!!!

Alexandermichele & Company

Its no secret artificial integrations are the wave of the, future even for guests with natural tresses, we get lots of requests for those who just arent satified with their length after the big chop and want to find a virgin product to blend with their own, and since we have every length texture and type of virgin hair on the market in grades 5 and 6A we are able to provide it… the fact actually is.. weaving and custom units are trending.. and its has been for a very long time.. and will not be going anywhere, the main stream masses are typically just catching on to whats been done for decades in some of your higher end salons, hollywood celebs, and the like.. Invest wisely ladies