Relaxer Sales Down 30% As Natural Hair Products Flood The Market

hair relaxers aisle in store

Surfing the net recently I came across an interesting piece in the Bloomberg Business week website. Here’s a short excerpt from the article:

In 2009 the comedian Chris Rock created a stir with his documentary Good Hair. In its wake, many turned to the Internet in search of alternatives. In chat rooms on websites such as Curly Nikki and Afrobella, women shared tips for grooming afros and compared mom-and-pop product lines catering to women who’d decided to “go natural.” According to market research firm Mintel Group, in the three years after Good Hair’s release, sales of chemical relaxers fell more than 30 percent.

While I am not sure I agree that the movie ‘Good Hair’ played such an outstanding role at contributing to the drop in sales of relaxers I can at the same time appreciate a good statistic. Now we can actually put a figure into how much the relaxed industry has suffered since women switched to natural in their droves.

Really it is also the first time that I have seen a public acknowledgement in mainstream media of just how powerful the natural hair movement has been over these last few years and what the costs have been on one hand for the relaxer companies and on the other hand the increase in sales for the small mom and pop companies that have been working tirelessly to give us quality products for our natural hair.

The fact that our ‘growing niche’ has made it to mainstream media is very interesting but we still have a ways to go on presenting the correct facts about where the source of the surge in sales comes from and even more appreciation of the work of women who are sharing their experiences everyday on blogs, YouTube, in forums and at meetups.

We cannot deny that when Target and Chris Rock joined the party it absolutely helped to propel things forward for the natural hair movement and small as well as some of the larger hair product companies focused on creating quality natural hair products.


Target in particular has been instrumental in propelling the switch to natural by placing natural hair products in a prominent spot at the end of the hair product aisle instead of in the ethnic hair product aisle. In so doing, they have made curly hair mainstream.

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About Petra


Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

About Petra


Hi I'm Petra Lomax , a staff writer and editor for BlackHairInformation.com . I am Jamaican born and raised and moved to the United States in my early 20's. I have a BA in Political Science and International relations as well as an MBA and a Masters In Project Management. I love travel, culture and anything that has to do with creative media and business.

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Comments

  1. Middle Child
    Middle Child

    I think that some of us are getting lost in translation. Certain sisters are always quick to be dismissive about a relaxer when the reality is that is really has nothing to do with a relaxer. I dont’ delight in telling anyone how to do their hair but let’s face it or rather for those of us that care to admit it, we have been taught to feel a certain way about our hair. I would never attack or question someone’s level of blackness due in part ot whether they have a relaxer in their hair or not, I would just like to see that sisters are not subscribing to the notion that somehow our hair is inferior. And that is what some many sisters keep dismissing. I don’t care how you choose to do your hair i care that another black women has a healthy sense of self.

  2. Lindsay A. Hackney
    Lindsay A. Hackney

    I’m so glad I’m off the crack. It’s definitely not worth the anxiety and the scabs and the fact that it may have been seeping into my brain! I love straight hair but the natural revolution is here. If U like it straight #putawigonit

  3. Marla Booker
    Marla Booker

    My grandmother used to say 30 yrs ago “those chemical are getting in your brain, its not good for you… We finally get it now. No relaxer for me anymore!!

  4. Middy Fuller
    Middy Fuller

    Yes thank goodness…. When black women who relax their hair pass away medical examiner’s find a layer of buildup under their scalps from the relaxers seeping into the hair folicals …

    1. Ann

      This is a damn lie. What a disgusting comment. You sound ignorant.

  5. Elisabeth Ayoola
    Elisabeth Ayoola

    I’m natural, but if I can decide to perm tomorrow and then big chop agin in 6 months. With that being said, to each irs own. The most important thing is how we take care of our hair. If the prices drop, then good for those who are still relaxing, less money to spend 🙂 The sad part is that we always find something to divide us…first it was this light skin vs black skin, and now is natural vs. Relaxed…. stop segregating each other and find something more supportive to trend!

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