Demajali West has already met her goal for her Kick Starter project through a network of support for a pretty cool invention we felt was a must share. The Hookie Do is a revolutionary way to install your weave using a series of hooks on a weave extension cap.
What is the Hookie Do?
The Hookie Do (TM) is a patent-pending hair extension apparatus that enables people to install hair extensions* without any needle or glue! Made of flexible and light weight material, the Hookie Do features hooks on the outside and hair combs on the inside.
Demajali’s story is pretty unique, her dad actually put the bug in her ear to create the first prototype using a bra hook and a weft extension. She noticed that the weft held very well and fit perfectly in the hook. That was the fist clue that she had something.
Whats crazy about this invention is that installing your unit will take you no more that 30 minutes, so it makes things fast and easy. The device also does not limit the kind of hair you use, you can use any hair from any company for your install.
Other methods that claim to expedite the process of installing hair extensions* often (if not always) require that you also wear the hair of the said company (because the method is incorporated with the hair, ex. clip-in extensions or a wig*) . This dramatically limits your options of what type of hair extensions* you can wear! With the Hookie Do you can still enjoy your favorite weft hair extensions* no matter what company they are from!
Demajali worked very hard to make this happen, she expressed moments when things get very stressful which can be normal with ay new venture, we are very happy for her, she took an idea and made it into somethig much bigger
“Once you decided to start the process and go for it and you have no revenue coming in and just investing your own money, over and over paying for lawyers, paying your manufacturer paying for prototypes – it can be very stressful. So to have this response, my life is changing And to know that I can fund this without taking out a loan makes me so happy,” – Madamenoire
Check out the project and let us know what you think about the Hookie do.
Stephanie Montalvo says
It’s like a wig but you create the style.
Terry Norman says
Me like.
Vanessa Truitt says
Wowwwwww!
Tiffaney Siriouthay says
This reminds me of something my great grand mother had on her wigs … Somebody has to know what i’m talking about …Anyone remember the old school wigs ?
Kambrea J Dale says
I like this for real….
Lotoya Pryce says
Now hair dresser not going to make no money
Ann Hoskins says
I have seen it my mother had a few.
Yvette Spann says
I`D LIKE MORE IMFORMATION
Cap King says
This is nothing new my nieces have been doing this about 4 yrs now maybe longer its cool tho.
lilly Moore says
Would have been smart if they had marketed their method! Seems like your envious of her being ambitious about putting her idea into the market
Saudia Roberts says
SORRY MORE BALD WOMEN!!!
Tiara Robinson says
Nice
Tameeka Harley says
This is great and all for people who have hair that is similar to their extensions. I am natural….my hair will never….ever…match my extensions. I know it will sell, but she definitely should think about changing the name.
Ashley Blake-Bates says
Yes I saw this! Bout as innovative as the box braid wig!
Keisha M Cunnings says
Very interesting
Shakia Northan says
It’s a great idea. The name she needs to change. It will sell
lilly Moore says
Yes. she does!
Treena Perry says
This is one of the reasons that our profession isn’t professional anymore…if you want to know how you and your homegirl can achieve a certain look just go to youtube university for a step by step tutorial. Glad they aren’t showing how to do open heart surgery or porcelain veneers. Ijs……
Keo Peo says
I think if more professionals were considerate of their clients time people would not be so quick to jump on products such as this. After all this is no different than a wig…
CALIE says
I tend to agree about the time spent in the professional shops. The last time I went i spent over 5hrs just for a wash and flat iron. He spent more time talking and doing things that should have been done before his clients arrive.
Drina No'MoreLyes Phillip says
Oh well if I can find ways to do it myself I rather keep my money… Smart… But there are still going to be technics that the beautician will always do better. What we really need is a beautician that know how to work with natural hair and we don’t have many of those and it’s sad because most of the beauticians know how to work with processed hAir
lilly Moore says
Many stylists need to learn how to be customer oriented which is showing professionalism.
Stacey Jefferson says
Great idea!!!
LaSonya Boswell says
This seems really hot.
Priscilla Trader says
Good idea
LaDawn Jackson says
Also if professionals wouldn’t charge their clients soooooo much and make like 6 appointments for the same time and leave you under the dryer forever so they can multi task we wouldn’t have to do it ourselves…
Felicia Inmyhappyspacedonotdisturb Captain says
True story.
Serena Brown Henly says
I see dollars “great idea”!
Brianna Barksdale says
Why make the “professionals” pockets fatter when you can teach yourself to look beautiful !!!! Yes go to YouTube and get your tutorials ladies there is absolutely nothing wrong with being self-sufficient
Kourtney Boston says
Exactly, too many of our women pour their money into people who don’t give a damn about them. Keep your money. Learn something.
lilly Moore says
I so agree with you because utube has been a wonderful source of information for me in learning even the basics of taking care of my hair. Many of these women take their time to share their knowledge so freely and for that I am thankful.
lilly Moore says
As well it can be even better for a person and their family if they make the attempt to capitalize on their inventions.
Sharon Kelly Byrd says
This is what I was telling you guys about! You got to admit ….it’s pretty darn crafty! No glue,no sewing
Ariana Rodriguez says
so its basically a wig……..
lilly Moore says
So creative and it is great to see A.A’s come to the table with ideas so that they serve our community and have a piece of the cherry pie. That slice of cherry pie is finanicial gain. Let’s make more of an effort to serve our community and put that money back into our community instead of other communities.
Regina Boston-Bradley says
I think it’s a great idea…way cheaper than a weave…but it is still priced too high… She needs to lower the price $19.99 I say and buy 1 get 1 free…..it’s basically a wig u can continuously customize….
Adaya Magee says
Don’t care what its called! I love it and ready to order. Where shall I start
Latrice Marcano says
This is what I was telling you about Sandra Young
Keo Peo says
I don’t think she trying to take over the profession I think she found a niche in the market that many women can appreciate and benefit from. I support her and her creativity.
Nancy Pinky Volma says
Where can i purchase this plz
Yinka Ola says
She will make money. It’s not just us that wears wigs this girl will be a fierce competitor hopefully she has it patented cause you know how some people like to take ideas from others and run with it.
Dee B Dee says
No way.
Treena Perry says
I do too. But I have a family to feed. Ijs…….
olamiji says
I love it how much please am really interested
olamiji says
I love it how much is it cause am really interested where can I get it .
Yolanda Hill says
What’s going ON?
Linda George says
Is this for real???
Candi Ballard-Zolicoffer says
I wanna try it out asap
Gloria Martin-Booker says
It looks like it will be very, very hot.
TyTe MyHearts Wilson says
It needs to be a made of some kind of mesh material, something that can allow your scalp to get some air…..cas this looks like it is very very hot
Shawntae Scantlin says
That’s a great idea but I’m only paying $50 for a cap when I can buy glue and a cap for less then $1 together if it was $19.99 I would think about it
LaurenG says
I’m not really into wearing weaves or extensions but this is a brilliant idea! You go girl!
Tamara says
This is a really great idea. I like that i can change me hairstyle whenever i want. I think another type of material should be considered for the construction of the cap. This looks as those it would keep your head hot. Something more breathable.