These days longevity is not the rule, but the exception. Shelves are lined with products we’ve never heard of. By the time we do hear of them or take the time to read their label to find out about them, they’re gone from the aisle the next time we go to pick up a few new bottles.
This short life span is part of the reason why when we find a product that works and that we can find on a regular basis, we DO NOT CHANGE. The loyalty becomes impenetrable.
As a brand, that type of loyalty is gold. It’s what all the work is about. Customers who come, stay, and then come back again. Think of all the brands and black hair products that you’ve been seeing your entire life. You know where to find them, you know how they work and you trust them. They’re staples.
Below we’re going to look at 3 black hair products that have stood the test of time.
This brand was started in 1957 by Fred Luster. He was a stylist in Chicago. This brand and its products have been around forever. At least, that’s what it feels like. The iconic pink bottle has been something I have seen, used and had used on my hair for so long, it isn’t even funny.
The Pink Oil was so popular back in the day that it was almost blasphemous not to have a bottle or two in your stash of hair products.
The brand took a bit of a back seat when it became ‘uncool’ to have weighed down or greasy hair. Some of the products produced by the company because labeled in pop culture as being the culprit behind greasy relaxed styles.
Recently, the brand has revamped its products, ingredients and its packaging. They’ve also taken advantage of the gap in the market created by the surge in the natural hair movement. Women who wear their natural curls now have a line of products presented by Luster’s Pink.
So, it looks like they are definitely still in the game and they’re here to stay.
Right!!